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Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers) 

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Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers)

(This post may contain paid and/or affiliate links and was originally posted at: msloydwrites.com. Please see our disclosure policy for further information. )

Introducing Zoho Social!

Zoho Social is a cloud-based social media scheduling platform that is definitely giving its competitors like Buffer and Hootsuite a run for their money. Zoho Social has been steadily making enhancements to their office suite software and they didn’t stop short with their social media scheduler.

The Zoho social media cloud-based scheduling software is designed for individuals and businesses of all sizes and is highly scalable to suit any business needs. The platform provides an at-a-glance format for managing popular social media platforms including Facebook, Twitter, LinkedIn, Instagram, and Google My Business.

The built-in content calendar makes scheduling and managing your social posts a breeze with the user-friendly interface.

For serious writers and marketers looking to give your social marketing campaigns a boost or grow your social following, the Zoho social platform is hard to beat.

Here’s what we’ll be discussing in this article: 

  • Features at-a-glance
  • Supported Social Media Channels
  • Extended Features and Benefits
  • Self-Help Support Options
  • Conclusion

Zoho Social Platform Features At-A-Glance  

  1. Social Media Publishing     
  2. Content Management
  3. Content Calendar
  4. Built-in-Analytics
  5. Custom Audience Targeting     
  6. Built-in Link Shortener
  7. Bulk Scheduling
  8. Repeat Posts
  9. Summary Reports
  10. Custom Reports
  11. Sentiment Analysis

*Some features are only available on the Premium plan that comes with the 15-day free trial or a paid subscription. 

Supported Social Media Channels

When you subscribe to Zoho Social you are immediately granted 15 days of free access to all of the features of the Professional Plan! The Professional Plan supports all of the features that we’re discussing here and is a great way for new users to test drive the full functionality of this marketer friendly platform.

Each individual and small business brand account has access to add up to six social profiles to their dashboard to create a brand. Agency and Enterprise brands have access to up to 20 social profiles. If you happen to manage more than one brand there is an option to create multiple brands within some plans.

Zoho Social. Product Review, @msloydwrites
Credit: Zoho Social

Facebook | LinkedIn Profile|LinkedIn Company Page|Instagram | Twitter | Google My Business 

Now that you have an idea of the basics that the Zoho Social platform has to offer, let’s dive deeper into the meat and potatoes of what this savvy scheduler has to offer by highlighting important aspects of the platform.

Zoho Social Extended Features + Benefits

100 Days Free! – Try out the Premium version that features all of the bells and whistles that the Zoho Social platform has to offer by completing reciprocal tasks like posting a product review on sites like G2 Crowd. I’ve personally used this feature myself and was rewarded with 30 days of premium scheduling from Zoho AND a 10.00 Starbucks gift card for my software review on G2 Crowd!

Dashboard – The user-friendly dashboard provides instant access to important social media statistics at a glance like follows, unfollows, mentions, audience growth, and engagement statistics. See how well your recent posts are doing by scrolling to the bottom of your dashboard for instant access.

Connections – Get to know your followers and engage with them on all of their social platforms using the built-in connections feature that provides valuable information for social media contacts and leads including active social platforms, follower counts, engagement rates, and more.

Referrals – The Zoho Social platform is a professional writer and marketers dreams with features that touch on all of the major important touchpoints and channels where you engage with your customers, followers, leads, and clients. The feature-packed platform also boasts a conversations section where you can directly engage with and respond to your audience’s comments and questions.  

Ease of Use – The absolute best feature of the Zoho Social platform is its ease of use. The most difficult part of using the software is actually entering all of your relevant social media accounts. Everything else is intuitive and visual. I’ve personally had zero issues with using the Zoho Platform.

Analytics – In-depth analytics are available for premium subscribers and free trial users that provide even more insights into your audience’s behavior and provides telling details on how and why people engage with your brand.

Cost – Zoho Social is not only one of the best social media scheduling platforms out there, but it also has plans to accommodate every budget. Zoho pricing plans range from free to enterprise and is sure to provide you with a cost-effective social media scheduling and management solution.

Zoho Social Price Plan Comparisons

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Integrations – Zoho Social integrates seamlessly with other apps including those within it’s own productivity suite. Zoho Desk, Zoho CRM

Customer Support – Not only is Zoho Social super easy to use and scalable, the platform also provides excellent options for customer support. I contacted Zoho Social support on two different occasions and received prompt e-mail responses and resolutions to my issues within 1 business day. Along with top-notch customer support, Zoho Social also offers several easy-to-understand options for self-help.

Take a look at this brief overview of the support channels that Zoho Social has to offer.

Zoho Social Self-Help Support Options

Online User Guide


Essential SMM Tips


Product Demo’s


Visit the Customer Support Portal 


Special Features:

Instagram Publishing – Schedule and Publish Posts Directly to Instagram

SmartQ – Let Zoho Social Post Automatically When Your Audience is Most Active 

Audience Sentiment – Understand Your Followers Sentiment Toward Your Brand

Recent Followers – See Who Recently Followed Your Brand 

Recently Engaged  – Learn Who Engages With Your Brand The Most

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Along with the host of features and capabilities that I’ve listed here Zoho Social is one of the few social schedulers that offers direct publishing to Instagram. Yes, you read that correctly. Zoho Social allows you to create branded and scheduled posts and then publishes them directly to Instagram (without any additional hassle.)

If you know how hard it is to find a decent Instagram publisher then you also know that the direct Instagram feature alone is worth using the platform! Zoho Social packs a powerful punch with its affordable platform that offers flexible publishing at the times when your audience is most likely to be active with the patented CustomQ feature.

For business-savvy users, the ability to schedule and share posts directly to Google My Business via the Zoho Social platform is just what your campaigns need to skyrocket your marketing efforts and lead to greater exposure for your brand by getting found easier on Google.

The Verdict: Highly Recommend Zoho Social for Professional Writers + Marketers!

Ready to take grow your following and increase your social status online?

Sign Up for Your Free Trial of Zoho Social by Clicking Here! 

Happy Publishing! 

Follow @msloydwrites on Twitter for the latest updates and trends for professional writing + marketing professionals!




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Social Media Marketing – How to Stop Wasting Time and Money (So You Can Reach the Right Customers)

Have you been wondering if your social media marketing strategy is really working?
Or, have you been running around in circles chasing after the infamous Social Media ROI?
If you’re starting to feel like this guy when you’re working on developing your social media marketing strategy – keep reading.

RunningAround -GIF .gif

In the digital marketing world of likes, follows, engagements, posts, and tweets it’s very easy to get lost in the shuffle and lose sight of what your social media marketing goals were in the first place.
I’m going to help you clear that up so you can improve your marketing strategy by using the data that you already have.
Social media marketing provides you with invaluable information about your customers and their preferences that your business can use to develop a more targeted strategy.
The information that your business can learn from measuring and analyzing relevant social media data and behaviors is something that you would have had to spend hundreds, if not thousands of dollars to access prior to the new age of digital marketing.
Marketing on most networks is even actually free!
At least to start. As your business begins to scale, you will also need to scale your marketing strategy. However, starting out with free marketing and free analytics is actually pretty awesome!
It doesn’t get much better than that folks.
Now before we move on, I’m going to let you in one of social media marketing’s little-known secrets.
(This is social media marketing Gold that I’m sharing here.)

Marketers, pay attention, this one is for you especially:
Social Media Marketing is about more than just accumulating a collection of likes and follows from your customers.

If you’re only using social media marketing to accumulate likes and follows and not reviewing your metrics and analytics, then you’re wasting your time – and money.
Reviewing your social media marketing metrics gives you an indirect view into how your customers really feel about your business, products, services, and your brand as a whole.
Taking the time to review your social media analytics in depth can give you a gigantic picture and help you to hone your marketing efforts.
Proper use of social media metrics can help your brand to develop a strategy that will produce results and stop wasting time and money on marketing strategies that just aren’t working.

What Can You Learn from Tracking Your Social Media Analytics?
At first glance, these small tidbits of data may not seem to mean much, especially individually – but when combined, these analytics can provide you with a total view of the 5 W’s.
Who your customers are
What they’re interests are
Where they are located
When they are online
Why they are interested in your business (or not)

If you’re tracking your social media metrics and analytics correctly, this is what you should end up with:
A global overview of your social media metrics and analytics provides you with a wealth of marketing data that goes beyond the typical definition of social media marketing ROI.
Audience Demographics: occupation, gender, net worth, along with other preferences and interests.
Target market indicators – Are you reaching your target audience?
Location: tells you where your primary audience is interacting with you from whether it be local, national, or international standpoint.
 Brand performance indicator -Where is your brand is getting the most traction?
Income Brackets: provides your business an overview of the income categories that your customers fall into.
Buying power indicator – should you raise or lower your prices?

You’ll Never look at social media analytics the same way again.

Stop wasting your marketing efforts and budget, contact Ms.LoydWrites today to get started with a personalized marketing strategy for your brand!
To get updated digital marketing strategy tips for the new age delivered right to your inbox subscribe to my mailing list.






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