Tag Archives: Marketing Strategy

Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

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Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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Social Media Marketing – How to Stop Wasting Time and Money (So You Can Reach the Right Customers)

Have you been wondering if your social media marketing strategy is really working?
Or, have you been running around in circles chasing after the infamous Social Media ROI?
If you’re starting to feel like this guy when you’re working on developing your social media marketing strategy – keep reading.

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In the digital marketing world of likes, follows, engagements, posts, and tweets it’s very easy to get lost in the shuffle and lose sight of what your social media marketing goals were in the first place.
I’m going to help you clear that up so you can improve your marketing strategy by using the data that you already have.
Social media marketing provides you with invaluable information about your customers and their preferences that your business can use to develop a more targeted strategy.
The information that your business can learn from measuring and analyzing relevant social media data and behaviors is something that you would have had to spend hundreds, if not thousands of dollars to access prior to the new age of digital marketing.
Marketing on most networks is even actually free!
At least to start. As your business begins to scale, you will also need to scale your marketing strategy. However, starting out with free marketing and free analytics is actually pretty awesome!
It doesn’t get much better than that folks.
Now before we move on, I’m going to let you in one of social media marketing’s little-known secrets.
(This is social media marketing Gold that I’m sharing here.)

Marketers, pay attention, this one is for you especially:
Social Media Marketing is about more than just accumulating a collection of likes and follows from your customers.
 -Ms.Loyd 

If you’re only using social media marketing to accumulate likes and follows and not reviewing your metrics and analytics, then you’re wasting your time – and money.
Reviewing your social media marketing metrics gives you an indirect view into how your customers really feel about your business, products, services, and your brand as a whole.
Taking the time to review your social media analytics in depth can give you a gigantic picture and help you to hone your marketing efforts.
Proper use of social media metrics can help your brand to develop a strategy that will produce results and stop wasting time and money on marketing strategies that just aren’t working.

What Can You Learn from Tracking Your Social Media Analytics?
At first glance, these small tidbits of data may not seem to mean much, especially individually – but when combined, these analytics can provide you with a total view of the 5 W’s.
Who your customers are
What they’re interests are
Where they are located
When they are online
Why they are interested in your business (or not)

The Ultimate Social Media ROI = INSIGHT INTO CUSTOMER BEHAVIORS 
If you’re tracking your social media metrics and analytics correctly, this is what you should end up with:
A global overview of your social media metrics and analytics provides you with a wealth of marketing data that goes beyond the typical definition of social media marketing ROI.
Audience Demographics: occupation, gender, net worth, along with other preferences and interests.
Target market indicators – Are you reaching your target audience?
Location: tells you where your primary audience is interacting with you from whether it be local, national, or international standpoint.
 Brand performance indicator -Where is your brand is getting the most traction?
Income Brackets: provides your business an overview of the income categories that your customers fall into.
Buying power indicator – should you raise or lower your prices?

You’ll Never look at social media analytics the same way again.

Stop wasting your marketing efforts and budget, contact Ms.LoydWrites today to get started with a personalized marketing strategy for your brand!
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