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Engage with like-minded community professionals 24/7 in our new forums!
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Grow your business, brand, professional career, and social following, when community members become social media fans!
Topics we will be covering in our community (2019) Social Media Marketing – Not or Hot?
What’s Trending in Social Media Marketing
Which Social Networks Should You Be Using
Which Social Networks Yield the Best Marketing Results
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Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers)
(This post may contain paid and/or affiliate links and was originally posted at: msloydwrites.com. Please see our disclosure policy for further information. )
Introducing Zoho Social!
Zoho Social is a cloud-based social media scheduling platform that is definitely giving its competitors like Buffer and Hootsuite a run for their money. Zoho Social has been steadily making enhancements to their office suite software and they didn’t stop short with their social media scheduler.
The Zoho social media cloud-based scheduling software is designed for individuals and businesses of all sizes and is highly scalable to suit any business needs. The platform provides an at-a-glance format for managing popular social media platforms including Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
The built-in content calendar makes scheduling and managing your social posts a breeze with the user-friendly interface.
For serious writers and marketers looking to give your social marketing campaigns a boost or grow your social following, the Zoho social platform is hard to beat.
Here’s what we’ll be discussing in this article:
Supported Social Media Channels
Extended Features and Benefits
Self-Help Support Options
Zoho Social Platform Features At-A-Glance
Social Media Publishing
Custom Audience Targeting
Built-in Link Shortener
*Some features are only available on the Premium plan that comes with the 15-day free trial or a paid subscription.
Supported Social Media Channels
When you subscribe to Zoho Social you are immediately granted 15 days of free access to all of the features of the Professional Plan! The Professional Plan supports all of the features that we’re discussing here and is a great way for new users to test drive the full functionality of this marketer friendly platform.
Each individual and small business brand account has access to add up to six social profiles to their dashboard to create a brand. Agency and Enterprise brands have access to up to 20 social profiles. If you happen to manage more than one brand there is an option to create multiple brands within some plans.
Facebook | LinkedIn Profile|LinkedIn Company Page|Instagram | Twitter | Google My Business
Now that you have an idea of the basics that the Zoho Social platform has to offer, let’s dive deeper into the meat and potatoes of what this savvy scheduler has to offer by highlighting important aspects of the platform.
Dashboard – The user-friendly dashboard provides instant access to important social media statistics at a glance like follows, unfollows, mentions, audience growth, and engagement statistics. See how well your recent posts are doing by scrolling to the bottom of your dashboard for instant access.
Connections – Get to know your followers and engage with them on all of their social platforms using the built-in connections feature that provides valuable information for social media contacts and leads including active social platforms, follower counts, engagement rates, and more.
Referrals – The Zoho Social platform is a professional writer and marketers dreams with features that touch on all of the major important touchpoints and channels where you engage with your customers, followers, leads, and clients. The feature-packed platform also boasts a conversations section where you can directly engage with and respond to your audience’s comments and questions. Ease of Use – The absolute best feature of the Zoho Social platform is its ease of use. The most difficult part of using the software is actually entering all of your relevant social media accounts. Everything else is intuitive and visual. I’ve personally had zero issues with using the Zoho Platform.
Analytics – In-depth analytics are available for premium subscribers and free trial users that provide even more insights into your audience’s behavior and provides telling details on how and why people engage with your brand.
Cost – Zoho Social is not only one of the best social media scheduling platforms out there, but it also has plans to accommodate every budget. Zoho pricing plans range from free to enterprise and is sure to provide you with a cost-effective social media scheduling and management solution.
Integrations – Zoho Social integrates seamlessly with other apps including those within it’s own productivity suite. Zoho Desk, Zoho CRM
Customer Support – Not only is Zoho Social super easy to use and scalable, the platform also provides excellent options for customer support. I contacted Zoho Social support on two different occasions and received prompt e-mail responses and resolutions to my issues within 1 business day. Along with top-notch customer support, Zoho Social also offers several easy-to-understand options for self-help.
Take a look at this brief overview of the support channels that Zoho Social has to offer.
Instagram Publishing – Schedule and Publish Posts Directly to Instagram
SmartQ – Let Zoho Social Post Automatically When Your Audience is Most Active
Audience Sentiment – Understand Your Followers Sentiment Toward Your Brand
Recent Followers – See Who Recently Followed Your Brand
Recently Engaged – Learn Who Engages With Your Brand The Most
Along with the host of features and capabilities that I’ve listed here Zoho Social is one of the few social schedulers that offers direct publishing to Instagram. Yes, you read that correctly. Zoho Social allows you to create branded and scheduled posts and then publishes them directly to Instagram (without any additional hassle.)
If you know how hard it is to find a decent Instagram publisher then you also know that the direct Instagram feature alone is worth using the platform! Zoho Social packs a powerful punch with its affordable platform that offers flexible publishing at the times when your audience is most likely to be active with the patented CustomQ feature.