Tag Archives: Digital Marketing

Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

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Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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Digital Marketing Secrets Uncovered

We used to gather around the television to hear the latest news about what was going on in our world. Those days are behind us and now it’s more common to check our iPads, laptops, and smart phones for everything from the latest news to organizing our shopping lists.

Welcome to the world of Digital Media.

At some point some smart marketer realized that there was an advantage to using digital methods to communicate with new customers and to attract new business.

This is where Digital Marketing began.

This article takes a brief look at some digital marketing basics to uncover the secrets behind this hands off marketing method.

So what exactly is Digital Marketing anyway?


Digital Marketing is a form of advertising to customers using various forms of digital media.


 

Simply stated, the marketing materials that we used to see on tv, computers, or hear about on the radio are now available at our fingertips via the use of smart phones and other mobile devices.

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The ultimate goal of Digital Marketing is to educate current and prospective customers or partners about what your brand has to offer them and why they should do business with you.

Some of the most commonly used channels for digital marketing are: Social Media Marketing, Email Marketing, Business Blogs, and Mobile Advertising.


Let’s take a look at some of the most commonly used digital marketing channels and the secrets behind their success!


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Social Media Channels: Communicate important updates about your brand including Grand Openings, Sales, and other beneficial to  customers, potential customers, and partners.


attractive-young-sexy-woman-is-announcing-telling-a-secret-shouting-or-yelling-advertising-poster-comic-woman-gossip-girl-67031948.jpgSocial Media Success Secret: Many savvy businesses are providing customer service online reducing volume in call centers as more than 50% of social media users advise that they prefer to receive customer service via social media.

Popular Channels: Facebook, Twitter, LinkedIn


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Email Marketing: Keep customers informed while building long term relationships. Subscribers can opt in to receive content at their leisure regarding the latest business buzz. Create Newletters, Email campaigns and other materials to communicate directly with your audience in their inbox.


woman-gossip-20275970.jpgEmail Success Secret: Emails are more likely to be read than any other digital media as they have a longer lifespan while remaining in the recipient inbox.

Popular Email Marketing Platforms: MailChimp, Zoho Mail, HubSpot


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Business Websites and Blogs : Create an informative and engaging website that provides all of the information that your customers or partners will need to answering important questions about your business to aid in buying decisions and increase conversions.


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Blog Success Secret: Customers are more likely to do business with a brand that they can trust. The more authentic, the better.

Popular Business Blogs: Starbucks, HubSpot, Wendy’s



Benefits of Using Digital Marketing

Unlimited Reach allows for businesses communicate customers and clients where they are. Digital Marketing eliminates the need to reach out to your customers at only a specific time and place.

Customers can be reached at a time that works best for their schedule such as when they logon to their computers or mobile devices to shop or catch up on the latest news.

Unlimited Prospects with the click of a button businesses can reach millions of potential prospects worldwide. This global reach  removes  the limits of traditional print or television based marketing that may only reach a specific geographical audience.


With the unlimited potential to reach virtually any customer at virtually any time and place, there is no wonder why digital marketing has become marketing’s new normal.

Digital Marketing is fast, inexpensive and sometimes free in most cases. There are unlimited paid and free marketing tools available that allow for marketers to see the results of their marketing efforts in real time.

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If you’re interested in learning more about the secrets behind digital marketing, subscribe to the Ms. Loyd Writes Blog for updates.

Next up: Digital Marketing Terms for Dummies

 

Social Media Marketing – How to Stop Wasting Time and Money (So You Can Reach the Right Customers)

Have you been wondering if your social media marketing strategy is really working?
Or, have you been running around in circles chasing after the infamous Social Media ROI?
If you’re starting to feel like this guy when you’re working on developing your social media marketing strategy – keep reading.

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In the digital marketing world of likes, follows, engagements, posts, and tweets it’s very easy to get lost in the shuffle and lose sight of what your social media marketing goals were in the first place.
I’m going to help you clear that up so you can improve your marketing strategy by using the data that you already have.
Social media marketing provides you with invaluable information about your customers and their preferences that your business can use to develop a more targeted strategy.
The information that your business can learn from measuring and analyzing relevant social media data and behaviors is something that you would have had to spend hundreds, if not thousands of dollars to access prior to the new age of digital marketing.
Marketing on most networks is even actually free!
At least to start. As your business begins to scale, you will also need to scale your marketing strategy. However, starting out with free marketing and free analytics is actually pretty awesome!
It doesn’t get much better than that folks.
Now before we move on, I’m going to let you in one of social media marketing’s little-known secrets.
(This is social media marketing Gold that I’m sharing here.)

Marketers, pay attention, this one is for you especially:
Social Media Marketing is about more than just accumulating a collection of likes and follows from your customers.
 -Ms.Loyd 

If you’re only using social media marketing to accumulate likes and follows and not reviewing your metrics and analytics, then you’re wasting your time – and money.
Reviewing your social media marketing metrics gives you an indirect view into how your customers really feel about your business, products, services, and your brand as a whole.
Taking the time to review your social media analytics in depth can give you a gigantic picture and help you to hone your marketing efforts.
Proper use of social media metrics can help your brand to develop a strategy that will produce results and stop wasting time and money on marketing strategies that just aren’t working.

What Can You Learn from Tracking Your Social Media Analytics?
At first glance, these small tidbits of data may not seem to mean much, especially individually – but when combined, these analytics can provide you with a total view of the 5 W’s.
Who your customers are
What they’re interests are
Where they are located
When they are online
Why they are interested in your business (or not)

The Ultimate Social Media ROI = INSIGHT INTO CUSTOMER BEHAVIORS 
If you’re tracking your social media metrics and analytics correctly, this is what you should end up with:
A global overview of your social media metrics and analytics provides you with a wealth of marketing data that goes beyond the typical definition of social media marketing ROI.
Audience Demographics: occupation, gender, net worth, along with other preferences and interests.
Target market indicators – Are you reaching your target audience?
Location: tells you where your primary audience is interacting with you from whether it be local, national, or international standpoint.
 Brand performance indicator -Where is your brand is getting the most traction?
Income Brackets: provides your business an overview of the income categories that your customers fall into.
Buying power indicator – should you raise or lower your prices?

You’ll Never look at social media analytics the same way again.

Stop wasting your marketing efforts and budget, contact Ms.LoydWrites today to get started with a personalized marketing strategy for your brand!
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Social Media Marketing Intro: Ms.LoydWrites

 

For more information on how to get started with Ms.LoydWrites services email ms.loydwrites@gmail.com.

 

 

 

The GIF is turning 30 this year!!


The GIF is turning 30 this year.

The GIF has provided us with a revolutionary way to communicate a large amount of information in a short video-clip format. Who knew that the GIF was a millennial?

The GIF is one of my favorite forms of communicating via Social Media.

When you’re trying to get “just” the right message across and you can’t seem to find the words…Nothing says it better than a GIF.

Happy Birthday!!

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Read more about the GIF and its journey via Apple News.