Social Media Marketing – How to Stop Wasting Time and Money (So You Can Reach the Right Customers)

Have you been wondering if your social media marketing strategy is really working?
Or, have you been running around in circles chasing after the infamous Social Media ROI?
If you’re starting to feel like this guy when you’re working on developing your social media marketing strategy – keep reading.

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In the digital marketing world of likes, follows, engagements, posts, and tweets it’s very easy to get lost in the shuffle and lose sight of what your social media marketing goals were in the first place.
I’m going to help you clear that up so you can improve your marketing strategy by using the data that you already have.
Social media marketing provides you with invaluable information about your customers and their preferences that your business can use to develop a more targeted strategy.
The information that your business can learn from measuring and analyzing relevant social media data and behaviors is something that you would have had to spend hundreds, if not thousands of dollars to access prior to the new age of digital marketing.
Marketing on most networks is even actually free!
At least to start. As your business begins to scale, you will also need to scale your marketing strategy. However, starting out with free marketing and free analytics is actually pretty awesome!
It doesn’t get much better than that folks.
Now before we move on, I’m going to let you in one of social media marketing’s little-known secrets.
(This is social media marketing Gold that I’m sharing here.)

Marketers, pay attention, this one is for you especially:
Social Media Marketing is about more than just accumulating a collection of likes and follows from your customers.
 -Ms.Loyd 

If you’re only using social media marketing to accumulate likes and follows and not reviewing your metrics and analytics, then you’re wasting your time – and money.
Reviewing your social media marketing metrics gives you an indirect view into how your customers really feel about your business, products, services, and your brand as a whole.
Taking the time to review your social media analytics in depth can give you a gigantic picture and help you to hone your marketing efforts.
Proper use of social media metrics can help your brand to develop a strategy that will produce results and stop wasting time and money on marketing strategies that just aren’t working.

What Can You Learn from Tracking Your Social Media Analytics?
At first glance, these small tidbits of data may not seem to mean much, especially individually – but when combined, these analytics can provide you with a total view of the 5 W’s.
Who your customers are
What they’re interests are
Where they are located
When they are online
Why they are interested in your business (or not)

The Ultimate Social Media ROI = INSIGHT INTO CUSTOMER BEHAVIORS 
If you’re tracking your social media metrics and analytics correctly, this is what you should end up with:
A global overview of your social media metrics and analytics provides you with a wealth of marketing data that goes beyond the typical definition of social media marketing ROI.
Audience Demographics: occupation, gender, net worth, along with other preferences and interests.
Target market indicators – Are you reaching your target audience?
Location: tells you where your primary audience is interacting with you from whether it be local, national, or international standpoint.
 Brand performance indicator -Where is your brand is getting the most traction?
Income Brackets: provides your business an overview of the income categories that your customers fall into.
Buying power indicator – should you raise or lower your prices?

You’ll Never look at social media analytics the same way again.

Stop wasting your marketing efforts and budget, contact Ms.LoydWrites today to get started with a personalized marketing strategy for your brand!
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Honor Your Creativity

 

Ms. Loyd Writes: On Creativity 

The most important thing to remember about creativity is that it’s a gift. You have to honor it. When creativity strikes, you have to stop everything and do something about it. You have to stop right then and there before you lose sight of that creative spark, or become distracted by life, Yet again.

Honor Your Creativity 

-Ms. Loyd

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Why I Love Twitter for Business: A User’s Perspective

Twitter is one of the world’s most popular social media networks that is in a category all its own.

I love Twitter for Businesses because major companies, small businesses, celebrities, and everyone else is on Twitter, and they are all “talking” to each other. We are no longer limited by the barriers of distance or time when it comes to communication, thanks to tools like the Internet and social platforms like Twitter.

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Users are able to connect with each other 24 hours a day via real-time comments called “Tweets.” Tweets are limited to 140 characters at a time which causes the user to really get down to the business of getting their point across…140 characters, or less.

While it’s not an easy task, communicating in this way causes users to really “think” about what they say before they tweet it out to the world. This is especially true as there is no edit button. (Fellow Twitter users you know exactly what I’m talking about.)

In other words, Tweets are sent with care which translates into not only having conversations, but having “meaningful” conversations with your audience and customers.

If you’re a business looking to reach millions of potential customers at a time, then Twitter is the place for you.

Twitter boasts a user base of over 67 million. That is a staggering number. You’re bound to run into a least a few people that want to hear what your brand has to say.

The “Twitterverse” includes all walks of virtual life: young budding professionals, seasoned entrepreneurs, Millennials, CEO’s, moms, dads, you get the picture.

If it’s being talked about Twitter.

According to a recent research study done by Forrester, more than 78 percent of executives use Twitter daily and feel that Twitter has been influential in their business.

Considering the sheer number of users that Twitter boasts these statistics definitely make sense. The beauty of Twitter is that at some point you are going to run into your audience, you’re going to make the right connections, and you are going to get your message across as long as you are actively engaged with your audience.

Let’s take a look at some important Twitter stats provided by the Forrester Consulting Study on the Infographic below:

DecisionMakersStayCurrentWithTwitter (1)

Corporations and businesses are definitely starting to learn the value of using Twitter for Business.

Brands are able to use Twitter to build genuine connections which lead to lasting relationships with their audiences through meaningful conversations.

Businesses are able to gain valuable insights on what their customers have to say about them, resolve customer service issues, and to create brand ambassadors through regular interactions with audiences.

Another way that Twitter fans and business have begun to engage with each other is through the use of Twitter chats.

Twitter Chats are becoming all the rage. Twitter chats are real time Q/A sessions between users who share similar interests or follow a particular hashtag.

Some of my favorite Twitter chats are #WinnieSun #OrcaChat #BizHeroes and #TwitterSmarter. I attend these chats at least once weekly as my schedule permits.

I highly recommend attending one or more of these!

I’ve made quite a few unexpected connections that have turned into friends and colleagues that I look forward to tweeting with whenever I log onto the platform.

If you’re interested in participating in one of my favorite Twitter chats, here are the dates and times (as of the date of this post.

#OrcaChat: Orcachat is hosted by one of my favorite tweeters Kristin, who is the voice behind the @HeyOrca brand Twitter handle. Chat topics include Social Media, Business, and Marketing, and Tacos? Tuesdays from 1 pm to 2 pm Eastern Standard Time 

#BizHeroes: BizHeroes is hosted by another one of my favorite Tweeters the amazing @ZalaB via @paper.li.  Zala Bricelj a digital storyteller and friendly Twitter influencer. Chat topics: Business, Marketing, and Social Media Marketing. Tuesdays from 2 pm to 3 pm EST.

#WinnieSun: This chat is named after it’s amazing and accomplished host Winnie Sun who represents Sun Group Wealth Partners. Chat topics include Personal Finance, Business Finance, Social Media Marketing, and Business. Wednesdays from 2 pm to 3 pm EST.

To join the chat just follow the hashtag at the relevant date and time.

Each Twitter chat provides a wealth of knowledge and insights from real-life participants who practice in the relevant industry that the chat covers. I’ve never walked away from a Twitter chat empty handed.

Whether it’s gaining information regarding the latest industry trends and happenings, connecting with Twitter influencers, or making lasting business networking connections, Twitter chats offer users the ability to connect with each other in an incredible way.

If you’re looking for an “always on” connection where you can gather real-time data and information about your industry, customers, trends, news, and just about any other topic that you can think of, then think of a catchy handle or username and login to Twitter, it’s all there.

Both customers and brands are using Twitter to gain industry insights and to assist with making purchase decisions.

Platforms like Twitter have completely changed the customer buying cycle where customers are now able to stay connected with brands from the pre-purchase phase to the support phase of the buying cycle.

Twitter is the New Black.

OINTB

If your business isn’t using Twitter as a part of your social media strategy to connect with customers, what are you waiting for?

Get your brand involved in the global conversation that is happening on Twitter 24 hours a day. Contact Ms. Loyd Writes today to get started with a social media marketing plan or to request a quote.

You’ll be glad you did!

Follow me on Twitter: @eloquentcontent

Social Media Trends for Small Business

Social Media Management

Business Trends

Why your Small Business needs social media

Are you looking for a way to grow awareness about your brand or to increase your company’s ROI?

Social Media is now a key component of business and personal communications and an integral part of business strategy.

Why is it so important that your business has a good social media presence?

Social Media is where your customers are!

 

Take a look at these social media stats:

Facebook

At the end of 2016 Facebook boasted 1.86 billion monthly active users and is quickly closing in on the 2 billion user mark according to its fourth quarter earnings report.“Facebook’s sales for the December quarter totaled $8.8 billion, up more than 50% from the same period a year earlier. The company’s overall sales for 2016 also grew by about 50% to $27.6 billion.” Source: CNN

Over 2 million business use Facebook for advertising  annually.100 million hours of video content are watched on Facebook  daily.

 

Twitter

As of the first quarter of 2017, Twitter the microblogging service averaged at 328 million monthly active users. At the beginning of 2016, Twitter had reached 310 MAU per quarter.  (Source: Statisa88% of businesses with more than 100 employees use Twitter for marketing purposes.

As you can see from just a small peek at the current data, these Social Media Networks are grabbing the attention of consumers in a major way! Boasting millions and in the case of Facebook, even billions. With this kind of reach available, brands should definitely be taking advantage of the current social media boom to spread the word about what they have to offer.

How do you know which network to choose for your business?

The key to finding the best Social Media Network for your small business is to do some investigation. Find where your audience spends their time. For Business to Business or B2B marketing, you will most likely find your audience on Twitter, or LinkedIn as these platforms are more geared to a business-minded audience.

For Business to Customer (B2C) Marketing, Facebook is a good platform as it has a more casual and relaxed environment and the highest number of users out of all Social Media Networking sites.

My current Social Media Network of choice is Twitter hands down.

While Twitter may not boast the highest revenues of all of the social platforms, Twitter has mastered the art of being a part of the conversation. All of them. Locally, and Worldwide. If its’ being talked about? It’s being talked about by someone on Twitter. Usually at the exact moment that it’s happening. If that doesn’t speak volumes from a Digital Marketing perspective, then I’m not sure what does. This is my personal preference. My recommendation is to “try on” more than one network to see which feels like the best fit for your particular brand.

The most important thing that you can do for your small business is to get your business active on social media, ASAP and get in the global conversation. You can connect with your customers today in a way that has never been seen before. It’s immediate, it’s amazing, and it works! 

When brands reach out to customers and let them know that their opinions matter and their input it valued, it changes the entire brand–>>customer relationship. How great do you think it would feel to have your personal favorite brand to shout out your name in front of millions and in some cases billions? What do you think something like that could do for your business?

Give your brand a face, a personality. Let your customers know what your passions are, why you started and why you would like for them to be a part of your journey. This is your opportunity to tell your brand story. Impress your customers and keep them updated and coming back for more.

If you’re ready to get your business into the conversation contact me today to get started with Ms.LoydWrites Digital Marketing Services.

Key Terms Defined:

  • MAU: Monthly Active Users
  • B2B: Business To Business
  • B2C: Business To Consumer

 

 

 

Social Media Marketing Intro: Ms.LoydWrites

 

For more information on how to get started with Ms.LoydWrites services email ms.loydwrites@gmail.com.

 

 

 

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