Category Archives: Sprout Social

The Social Media Manager: An Overview

The role of a Social Media Manager in business is to facilitate relationships between businesses and consumers using the medium of Social Media Accounts.

A good bit of our time both personally and professionally is spent using Social Media. We use Social Media for shopping, entertainment, information, communication, and then some. The main focus of a Social Media Managers is connecting consumers to the right services in a way that is convenient and meaningful for everyone involved.

A Social Media Managers day to day focus is on Building Relationships between consumers and businesses. A part of this relationship building process is to provide valuable information and insights about the brands that they manage. Based on the information and insights that have been provided, the Social Media manager is able to assure that relevant content is shared with the appropriate audience for that brand.

Social Media Management is a fairly new Career and is rapidly growing as the need for daily management of Social Media Accounts for both businesses and consumers becomes more a part of our everyday lives. Social Media Managers are the new digital marketers for the Digital Age.

What does a Social Media Manager actually “do”, anyway?

Social Media Managers Duties:

  • Posting to relevant Social Media Platforms such as: Facebook, Twitter, and LinkedIn
  • Tracking of Social Trends and Promoting Engagement
  • Managing relevant Content related tasks and strategies
  • Provides Consulting Services regarding Marketing Strategies and Online Presence
  • Provides Social Media Audits of existing content to verify that the information being communicated is in line with the needs of the business. The Social Media Manager also provides appropriate prescriptions or recommendations that are implemented to remedy the existing Online Presence or standing if not in line with the current business goals.

The Social Media Manager is responsible for setting up and maintaining Social Media Accounts, including making recommendations for which platforms best serve the needs of the business. For example: a company focusing on Business to Business or B2B Marketing may want to concentrate their efforts on platforms like LinkedIn or Twitter which appear to fare better for B2B related marketing and networking. This trend is outlined in the table below that shows the use of multiple Social Media platforms by both B2b and B2C marketers.


Social Media Platform Use B2B vs. B2C : Source: Social Media Marketing Industry Report, 2016 
  • B2C = Business To Customer Marketing
  • B2B = Business To Business Marketing

Overall, the role of a Social Media Manager is dynamic and is still being defined. The Social Media Manager wears many hats. With the current trends in automation, and additional social media management tools, the role of the Social Media manager may either become more or less complex as technology and the Social Media landscape continue to evolve.  In the meantime the Team from Kruse Control Inc. said it best:

“The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting current and future customers. That passion comes through as s/he engages with customers on a daily basis with the ultimate goal of turning fans, into customers.”

Social Media Manager Job Description: A Complete Guide,
Stelzner, M.: 2016 Social Media Marketing Industry Report ,




Social Media Management Tools Review: Hootsuite vs. Sprout Social

I recently realized that manually managing all of my Social Media accounts was not going to work out well. Developing callouses on my typing fingers and panting like I was actually running in a marathon (while sitting perfectly still) lead me to the realization that I needed some help!

Once I had this realization, I decided that it was time to try out some Social Media Management tools to help me along. I recently tried both Hootsuite and Sprout Social. ( I’m sure there are more tools out there that I still have to learn about, but so  far these are the first two that I’ve tried.)

Hootsuite offers some pretty cool features for getting the job done. Some of the features that Hootsuite offers include “Streams” and “Tabs” that organize your information and posts for easier viewing and sorting.

The Hootsuite Interface also offers the ability to Schedule Posts across multiple platforms and offers support for the mainstream Social Media Networks such as Facebook, Twitter, and LinkedIn , *the Big 3, for me anyway. The pricing is right for Startups, Small Businesses, and Freelancers for sure. Hootsuite offers plans as low as 9.99/month (when billed annually) for one user.

Overall, I liked Hootsuite, but then, I met Sprout Social.

After using Sprout Social for just a few days, I decided that Hootsuite and I had outgrown each other and that Sprout Social has gained my business.

The Sprout Social platform is easy on the eyes and has the same basic features as the Hootsuite platform, but the platform also includes gorgeous professionally formatted reports and many other features that I am still discovering!

The overall Sprout Social platform seemed to be easier to use for me and much faster, which is of hypercritical importance in our time crunched society. I think the beautifully streamlined reports are what did it for me. The reports generate with an overview of strengths and weaknesses for each Social Media Profile that I have registered so that I can review relevant data and insights for each network individually.

I can clearly see the impact that I am having, or not having.

With the Sprout Social Tools I have been able to:

  • Schedule Social Media Posts for Now Or Later
  • Communicate with Team Members (This is basically me, talking to myself right now, but the concept is really cool!)
  • Assign Tasks
  • Generate Personalized Reports

All of this was able to be accomplished without any specialized training on my part. The fact that I could get started on Sprout Social and off to work within just a few minutes, tells me a lot about the user friendliness of this platform. The only thing that I really had to take more than one look at was Creating Twitter Cards (which I am still working on by the way.)

I’ll let you know how the Twitter Cards turn out in another post. I

In the meantime..

For me, Hands Down, Sprout Social Wins!

They’ve created a great, easy to use, customizable, and expandable tool for Social Media Management at all levels. Thank you Sprout Social for making my life easier. Keep being Awesome!

Note: The opinions in this article are purely my own and not affiliated with those of either Hootsuite or Sprout Social in any way.
*The Big 3: My Term for the Three Social Media Networks with the largest number of users and daily activity.
Source: Social Media Examiner Marketing Industry Report, 2016.