#leadership #insights #life #business #sundaythoughts
Comment your thoughts below or @msloydwrites on social media!
#leadership #insights #life #business #sundaythoughts
Comment your thoughts below or @msloydwrites on social media!
Twitter is one of the world’s most popular social media networks that is in a category all its own.
I love Twitter for Businesses because major companies, small businesses, celebrities, and everyone else is on Twitter, and they are all “talking” to each other. We are no longer limited by the barriers of distance or time when it comes to communication, thanks to tools like the Internet and social platforms like Twitter.
Users are able to connect with each other 24 hours a day via real-time comments called “Tweets.” Tweets are limited to 140 characters at a time which causes the user to really get down to the business of getting their point across…140 characters, or less.
While it’s not an easy task, communicating in this way causes users to really “think” about what they say before they tweet it out to the world. This is especially true as there is no edit button. (Fellow Twitter users you know exactly what I’m talking about.)
In other words, Tweets are sent with care which translates into not only having conversations, but having “meaningful” conversations with your audience and customers.
If you’re a business looking to reach millions of potential customers at a time, then Twitter is the place for you.
Twitter boasts a user base of over 67 million. That is a staggering number. You’re bound to run into a least a few people that want to hear what your brand has to say.
The “Twitterverse” includes all walks of virtual life: young budding professionals, seasoned entrepreneurs, Millennials, CEO’s, moms, dads, you get the picture.
If it’s being talked about Twitter.
According to a recent research study done by Forrester, more than 78 percent of executives use Twitter daily and feel that Twitter has been influential in their business.
Considering the sheer number of users that Twitter boasts these statistics definitely make sense. The beauty of Twitter is that at some point you are going to run into your audience, you’re going to make the right connections, and you are going to get your message across as long as you are actively engaged with your audience.
Let’s take a look at some important Twitter stats provided by the Forrester Consulting Study on the Infographic below:
Corporations and businesses are definitely starting to learn the value of using Twitter for Business.
Brands are able to use Twitter to build genuine connections which lead to lasting relationships with their audiences through meaningful conversations.
Businesses are able to gain valuable insights on what their customers have to say about them, resolve customer service issues, and to create brand ambassadors through regular interactions with audiences.
Another way that Twitter fans and business have begun to engage with each other is through the use of Twitter chats.
Twitter Chats are becoming all the rage. Twitter chats are real time Q/A sessions between users who share similar interests or follow a particular hashtag.
I highly recommend attending one or more of these!
I’ve made quite a few unexpected connections that have turned into friends and colleagues that I look forward to tweeting with whenever I log onto the platform.
If you’re interested in participating in one of my favorite Twitter chats, here are the dates and times (as of the date of this post.
#OrcaChat: Orcachat is hosted by one of my favorite tweeters Kristin, who is the voice behind the @HeyOrca brand Twitter handle. Chat topics include Social Media, Business, and Marketing, and Tacos? Tuesdays from 1 pm to 2 pm Eastern Standard Time
#BizHeroes: BizHeroes is hosted by another one of my favorite Tweeters the amazing @ZalaB via @paper.li. Zala Bricelj a digital storyteller and friendly Twitter influencer. Chat topics: Business, Marketing, and Social Media Marketing. Tuesdays from 2 pm to 3 pm EST.
#WinnieSun: This chat is named after it’s amazing and accomplished host Winnie Sun who represents Sun Group Wealth Partners. Chat topics include Personal Finance, Business Finance, Social Media Marketing, and Business. Wednesdays from 2 pm to 3 pm EST.
To join the chat just follow the hashtag at the relevant date and time.
Each Twitter chat provides a wealth of knowledge and insights from real-life participants who practice in the relevant industry that the chat covers. I’ve never walked away from a Twitter chat empty handed.
Whether it’s gaining information regarding the latest industry trends and happenings, connecting with Twitter influencers, or making lasting business networking connections, Twitter chats offer users the ability to connect with each other in an incredible way.
If you’re looking for an “always on” connection where you can gather real-time data and information about your industry, customers, trends, news, and just about any other topic that you can think of, then think of a catchy handle or username and login to Twitter, it’s all there.
Both customers and brands are using Twitter to gain industry insights and to assist with making purchase decisions.
Platforms like Twitter have completely changed the customer buying cycle where customers are now able to stay connected with brands from the pre-purchase phase to the support phase of the buying cycle.
Twitter is the New Black.
If your business isn’t using Twitter as a part of your social media strategy to connect with customers, what are you waiting for?
Get your brand involved in the global conversation that is happening on Twitter 24 hours a day. Contact Ms. Loyd Writes today to get started with a social media marketing plan or to request a quote.
You’ll be glad you did!
Follow me on Twitter: @eloquentcontent
For more information on how to get started with Ms.LoydWrites services email firstname.lastname@example.org.
The GIF is turning 30 this year.
The GIF has provided us with a revolutionary way to communicate a large amount of information in a short video-clip format. Who knew that the GIF was a millennial?
The GIF is one of my favorite forms of communicating via Social Media.
When you’re trying to get “just” the right message across and you can’t seem to find the words…Nothing says it better than a GIF.
Read more about the GIF and its journey via Apple News.
Optinmonster takes an in depth look at 40 creative ways to repurpose your Blog content:
Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. In this article, we’ll share 40 ways to get more mileage out of your blog posts by repurposing them.
Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage more web visitors to convert. The problem is, creating content takes time and effort.
But what if your best content could go to work for you, again and again, without your having to create anything new?
Repurposing your blog content is taking a post that you’ve already written and re-packaging it so that it does double duty. This allows you to:
These are big benefits that you can’t afford to ignore. If you are not repurposing your content, you are missing out on a huge opportunity for your business.
Now that you know why you should be doing it, let’s look at 40 different ways to repurpose your blog posts…
Content syndication networks allow you to get your blog posts in front of people who are reading other, related blog posts. All you have to do is pay a little money (usually you pay per click), and your posts will be suggested as “Recommended Reading” or “Related Posts” on other blogs.
These links will usually not count toward SEO, but they will drive traffic to your site.
Here’s an example of a “Promoted Stories” section below a blog post on CNN:
Different content syndication networks include:
Outbrain is a pretty popular option, used on sites like CNN.
Zemanta gives you control over the image and title you want to use.
Taboola gets your blog posts in front of a huge audience, a lot like Outbrain.
SimpleReach determines which posts are most likely to be shared, and then promotes those.
ARC works by sending your content across various social media, blogs and other sites.
LinkWithin is a widget for showing related posts with a thumbnail image. In the near future, they say they will be releasing revenue sharing features.
7. PR Newswire
PR Newswire gives you access to various content syndication channels, social media networks, and more to help you reach your target audience.
ZergNet promotes your posts on relevant sites, and is used by big companies like AOL and MTV.
There are a number of sites which will allow you to republish your old blog posts, getting them in front of a larger audience.
To republish your old posts, simply sign up for an account with one of these sites, copy and paste your article, and hit “publish”. How easy is that?
Here are some places for you to republish old blog posts:
Medium allows you to republish your blog posts and get them to a wider audience, almost like a social media platform, but for blog posts. Setting up an account is free and easy– you can even sign up with your Twitter, Facebook, or Google account.
Reddit is an extremely popular page, offering user-generated news links where users can vote to promote stories to the front page.
11. Growth Hackers
GrowthHackers is a site that allows you to promote content related to startup marketing (“growth hacking”). All you have to do to promote your post is submit its URL.
12. Hacker News
Hacker News is like Reddit for programmers and entrepreneurs. If your content is about computer science or entrepreneurship, it will be perfect for Hacker News.
BizSugar is for small business news and tips. Republished posts are categorized into different topics, such as finance, technology, startups, and marketing.
Social Media today allows you to either manually submit your content or automatically submit your content via your RSS feed. The editors select the very best content to be featured on their homepage.
If your content is related to inbound marketing, Inbound is a great place for your posts to get more exposure. Just make sure you read their guidelines thoroughly.
Examiner is a lot like Medium, except that you will have to apply to get an account.
If your content is for other bloggers, Blokube is a perfect place to share it.
Business 2 Community is great if your content falls under marketing, business, finance, entertainment, technology, or news.
A genius way to repurpose your content is by taking a tiny snippet or a small excerpt of your blog post and turning that into a social media post.
The idea here is to build your brand by adding value to your social media profiles, so linking to your blog post is optional. Do include an image wherever possible to make your posts really stand out.
Take our a small excerpt from your post and use that as your Facebook post.
Here’s an example from the Humans of Sackville Facebook Page:
You can post in relevant Facebook groups as well as on your Facebook page.
Take a small quote from your post and use that as your tweet.
Take a small excerpt from your blog post and use that as your Google+ post.
Include an excerpt from your blog post and “publish a post”, or use “share an update” to share a small quote from your post.
Take the images from your post and pin them to relevant boards.
Search for a question related to your blog post, and copy and paste a section of your blog post as your answer.
There are so many different mediums you can use to repurpose your blog posts, from images, to video, to audio… all you have to do is re-format the same content.
Here are some different mediums you can use to get more mileage on the same old blog content:
(Infographic via QuickSprout.)26. Videos
Create a video on the same topic as your blog post and upload it to YouTube.
Use your best blog posts as a “welcome” autoresponder sequence, a newsletter, or an email course.
28. Downloadable PDF
Take the entire blog post and create a PDF out of it. Then you can use it as an opt-in bribe. Alternatively, you could take just the main points of your blog post and create a downloadable PDF checklist out of it.
29. Slide Deck
Create a slide deck out of your blog post and upload it to SlideShare.
Use your blog post as the basis for your Keynote presentation, and then present it to a live online audience using Google Hangouts.
32. Online Course
33. Live Streaming
Use a collection of blog posts to create a downloadable eBook.
35. Physical Book
Use a service like Lulu to turn your blog posts into a physical book.
Yet another way to repurpose your old posts is to use them as starting points for other posts. There are a few different ways to do this…
36. Publish an Update
If there is any new information to add, a clarification, or another update, you can publish a new blog post with a “refreshed” version of the same content.
(Via The Huffington Post.)37. Write a Case Study
Take the topic of your old article and find an example that illustrates your point. Highlight that example in a new blog post as a case study, and link to your old post in the new article. Case studies not only increase your traffic, but they give you a great boost in conversions as well.
Here’s an example of a case study that we did on how RazorSocial increased their conversions by 520% using content upgrades.
In fact, we’ve collected all of our case studies together into one big “Case Studies” category:
38. Write an Expert Roundup
Again, taking the same topic of your old article, ask a bunch of experts to answer a brief question about it. Then publish all of their answers as a new post, linking to your old post in this new one.
39. Use Portions for New Posts
When you write on a topic that overlaps with one of your old articles, use some of the old content in the new content. For instance, if you are writing a tutorial on how to edit photos in Photoshop, and you already covered one of the steps in a previous blog post, copy and paste those steps and images into your new blog post.
40. Write a Guest Post
Take the main points of one of your previous articles and use that as inspiration for a guest post. In fact, some blogs will even allow you to republish your old article as-is.
While you’re guest posting, just make sure to avoid these 6 guest blogging mistakes.
Have any other favorite ways of repurposing blog content? Let us know in the comments!
Originally Posted: http://optinmonster.com/40-ways-to-repurpose-blog-content/