Category Archives: Small Business Marketing

Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers) 

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Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers)

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Introducing Zoho Social!

Zoho Social is a cloud-based social media scheduling platform that is definitely giving its competitors like Buffer and Hootsuite a run for their money. Zoho Social has been steadily making enhancements to their office suite software and they didn’t stop short with their social media scheduler.

The Zoho social media cloud-based scheduling software is designed for individuals and businesses of all sizes and is highly scalable to suit any business needs. The platform provides an at-a-glance format for managing popular social media platforms including Facebook, Twitter, LinkedIn, Instagram, and Google My Business.

The built-in content calendar makes scheduling and managing your social posts a breeze with the user-friendly interface.

For serious writers and marketers looking to give your social marketing campaigns a boost or grow your social following, the Zoho social platform is hard to beat.

Here’s what we’ll be discussing in this article: 

  • Features at-a-glance
  • Supported Social Media Channels
  • Extended Features and Benefits
  • Self-Help Support Options
  • Conclusion

Zoho Social Platform Features At-A-Glance  

  1. Social Media Publishing     
  2. Content Management
  3. Content Calendar
  4. Built-in-Analytics
  5. Custom Audience Targeting     
  6. Built-in Link Shortener
  7. Bulk Scheduling
  8. Repeat Posts
  9. Summary Reports
  10. Custom Reports
  11. Sentiment Analysis

*Some features are only available on the Premium plan that comes with the 15-day free trial or a paid subscription. 


Supported Social Media Channels

When you subscribe to Zoho Social you are immediately granted 15 days of free access to all of the features of the Professional Plan! The Professional Plan supports all of the features that we’re discussing here and is a great way for new users to test drive the full functionality of this marketer friendly platform.

Each individual and small business brand account has access to add up to six social profiles to their dashboard to create a brand. Agency and Enterprise brands have access to up to 20 social profiles. If you happen to manage more than one brand there is an option to create multiple brands within some plans.

Zoho Social. Product Review, @msloydwrites
Credit: Zoho Social

Facebook | LinkedIn Profile|LinkedIn Company Page|Instagram | Twitter | Google My Business 

Now that you have an idea of the basics that the Zoho Social platform has to offer, let’s dive deeper into the meat and potatoes of what this savvy scheduler has to offer by highlighting important aspects of the platform.


Zoho Social Extended Features + Benefits

100 Days Free! – Try out the Premium version that features all of the bells and whistles that the Zoho Social platform has to offer by completing reciprocal tasks like posting a product review on sites like G2 Crowd. I’ve personally used this feature myself and was rewarded with 30 days of premium scheduling from Zoho AND a 10.00 Starbucks gift card for my software review on G2 Crowd!

Dashboard – The user-friendly dashboard provides instant access to important social media statistics at a glance like follows, unfollows, mentions, audience growth, and engagement statistics. See how well your recent posts are doing by scrolling to the bottom of your dashboard for instant access.

Connections – Get to know your followers and engage with them on all of their social platforms using the built-in connections feature that provides valuable information for social media contacts and leads including active social platforms, follower counts, engagement rates, and more.

Referrals – The Zoho Social platform is a professional writer and marketers dreams with features that touch on all of the major important touchpoints and channels where you engage with your customers, followers, leads, and clients. The feature-packed platform also boasts a conversations section where you can directly engage with and respond to your audience’s comments and questions.  

Ease of Use – The absolute best feature of the Zoho Social platform is its ease of use. The most difficult part of using the software is actually entering all of your relevant social media accounts. Everything else is intuitive and visual. I’ve personally had zero issues with using the Zoho Platform.

Analytics – In-depth analytics are available for premium subscribers and free trial users that provide even more insights into your audience’s behavior and provides telling details on how and why people engage with your brand.

Cost – Zoho Social is not only one of the best social media scheduling platforms out there, but it also has plans to accommodate every budget. Zoho pricing plans range from free to enterprise and is sure to provide you with a cost-effective social media scheduling and management solution.

Zoho Social Price Plan Comparisons

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Integrations – Zoho Social integrates seamlessly with other apps including those within it’s own productivity suite. Zoho Desk, Zoho CRM

Customer Support – Not only is Zoho Social super easy to use and scalable, the platform also provides excellent options for customer support. I contacted Zoho Social support on two different occasions and received prompt e-mail responses and resolutions to my issues within 1 business day. Along with top-notch customer support, Zoho Social also offers several easy-to-understand options for self-help.

Take a look at this brief overview of the support channels that Zoho Social has to offer.


Zoho Social Self-Help Support Options

Online User Guide

Blog

Essential SMM Tips

FAQ’s

Product Demo’s

Webinars

Visit the Customer Support Portal 

https://www.zoho.com/social/help/



Special Features:

Instagram Publishing – Schedule and Publish Posts Directly to Instagram

SmartQ – Let Zoho Social Post Automatically When Your Audience is Most Active 

Audience Sentiment – Understand Your Followers Sentiment Toward Your Brand

Recent Followers – See Who Recently Followed Your Brand 

Recently Engaged  – Learn Who Engages With Your Brand The Most

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Conclusion

Along with the host of features and capabilities that I’ve listed here Zoho Social is one of the few social schedulers that offers direct publishing to Instagram. Yes, you read that correctly. Zoho Social allows you to create branded and scheduled posts and then publishes them directly to Instagram (without any additional hassle.)

If you know how hard it is to find a decent Instagram publisher then you also know that the direct Instagram feature alone is worth using the platform! Zoho Social packs a powerful punch with its affordable platform that offers flexible publishing at the times when your audience is most likely to be active with the patented CustomQ feature.

For business-savvy users, the ability to schedule and share posts directly to Google My Business via the Zoho Social platform is just what your campaigns need to skyrocket your marketing efforts and lead to greater exposure for your brand by getting found easier on Google.


The Verdict: Highly Recommend Zoho Social for Professional Writers + Marketers!


Ready to take grow your following and increase your social status online?

Sign Up for Your Free Trial of Zoho Social by Clicking Here! 


Happy Publishing! 

Follow @msloydwrites on Twitter for the latest updates and trends for professional writing + marketing professionals!

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Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

content-strategy-51750269

Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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