Category Archives: Marketing Strategy

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Active Subscribers Are Eligible for a Free Premium Upgrade!

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***Free Premium Membership Upgrades Ends on May 31st.

Due to the exclusive nature of the content shared and potential for exponential business growth in our private moderated user community, we are officially becoming a paid subscription site!

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Premium Subscription upgrades will be limited to the first (500) confirmed subscribers to complete their user profiles and post an introduction in the forum.

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We currently have 642 active subscribers listed on our membership page.

Thanks, Guys! You Rock!!!

All registered msloydwrites.com subscribers will be receiving a copy of the email that contains this information within the next few days.

As a courtesy to loyal subscribers who’ve been with us since the beginning, we are giving you first dibs on one of 500 free premium subscriptions upgrades.
 


Priority I – Guaranteed Seating for all users who registered with Ms. Loyd Writes in 2018.
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***Once our community member count (with completed profiles) reaches 500. We will only be offering limited access to new members at 9.99 per month.
 
Ms. Loyd Writes Premium Membership Benefits
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Topics we will be covering in our community (2019)
Social Media Marketing – Not or Hot? 
What’s Trending in Social Media Marketing
Which Social Networks Should You Be Using
Which Social Networks Yield the Best Marketing Results

Writing Guidelines
The 5 Stages of the Writing Process for Professional Writers
Grammar Chat – How do “you say this word”?
Where to Find High-Paying Freelance Writing Gigs

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CRM Administration

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4 (Easy) Ways For B2B Marketers to Step Up Your Digital Marketing Game

Have you been wondering why you’re haven’t been getting enough traction on your website and social media profiles?

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The culprit is most that your brand has been disorganized in your approach to how you’re “doing” social.


No Worries!


I’ve put together a few tips below to help you step up your digital marketing game!


1) Clean Up Your Feed

Your social media profiles are the welcome mat for your brand. Viewing your profiles is most likely going to be the first introduction to your business that anyone sees.

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Photo by Mabel Amber on Pexels.com

Keep in mind that first impressions are everything, so what someone sees on your social profiles may make or break your brand before they even make it to your website to do business with you.

>Regularly check your feed for old posts, typos, offensive content and anything that makes your feed look uninviting to visitors.


2) “Be” Social

 

Having a clean timeline is only the first step. The key component in social media is being social. Are you actually engaging with your followers?

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Photo by rawpixel.com on Pexels.com

Interact with your followers. Ask and answer questions and keep your social profiles interesting and inviting.

Engage with your followers let them know that they matter to you. They could have chosen to follow a million other brands. They chose yours.

Don’t disappoint them!


3) Provide Great (Relevant) Content

Provide relevant and accurate information. There’s plenty of fake news out there. Provide your followers with great and accurate content that they can actually verify and trust.

>Providing good information goes a long way toward letting your followers know that they matter.


4) Review Your Analyticsimage

Most of the social platforms provide built in analytics tools. (Some are more accurate than others.) Make sure that you are reviewing your analytics so that you’re reaching the right customers.

Analytics will tell you everything that you need to know about how your content is performing and give you the overall sentiment of how people are really feeling about your brand.

It’s definitely worth the extra effort to build long lasting and correct relationships with your customers.

Now that you have a few tips on how to reach your customers, try implementing these strategies into your digital marketing plan and let me know how it goes.


Key Points To Remember: pexels-photo-209678

Clean Up Your Feed

Engage, Engage, Engage

Review Your Analytics

 

 


If you need help implementing these strategies or telling your brand story, schedule an appointment with Ms. Loyd Writes to get started today!

-Happy Marketing!

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(5) Tips For Enhancing Your Digital Marketing Strategy 

Getting ready to prepare for your first or your next marketing campaign?

You’re in luck. The following article provides tips, tricks, and advice on how to get prepared for your next marketing campaign.

Tip #1: Prepare Your Budget 

Get started with the bare bones of your marketing campaign by determining how much you can actually afford to spend on your campaign.

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Once you’ve figured out how much you can afford to spend on your campaign you can move on to the next step and decide where your marketing budget dollars will be best spent.


Tip #2: Choose Your Channels

Where does your target customer hang out online? Are they on Social Media sites such as Twitter, LinkedIn or Facebook? Professional or B2B audiences are more likely to be found on Social Media sites like Twitter or LinkedIn.

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When choosing your marketing channel make sure that you're choosing the appropriate channel for your intended audience. 

Tip #3: Set Realistic Goals

Many marketers make the mistake of assuming that their marketing efforts aren’t paying off because they aren’t immediately seeing the results that they expected. This is often due to having set unrealistic goals in the first place.

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An important question to ask yourself and your team when preparing for your next marketing campaign is:

Are you setting realistic standards that you can actually reach and measure the progress of?

If not, learn how to set measurable goals that you can periodically review to make sure that you’re staying on track with your marketing goals.

If so, you’re on the right track already. Keep up the good work!

Tip #4 Be Patient

Learning to have patience and trusting in the marketing process is a critical component of developing a successful campaign strategy. There are many factors that go into creating a booming campaign and along with those factors there is only one constant, change.

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In order to develop the best campaign strategy for your brand, you have to find the recipe that encompasses the right blend or flavor that your brand represents.

In the case where A/B testing and similar marketing tools may be in use, learning patience is paramount.

Remember the story of the tortoise and the hare?

Slow and steady wins the race. As long as you are making measurable progress, even if it is slower than you would like then you’re on the right track!

Even if you were to only write one page per day…in 365 days, you’ll have a book.

Tip #5: Learn to Understand Your Analytics
These days almost all social media platforms and other digital marketing platforms provide detailed analytics to let you know how well your campaigns are performing and where adjustments need to be made.

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It is critical for marketers to understand what the data and analytics actually mean related to marketing strategy. Learning to understand your analytics will provide insight into marketing campaign success, customer buying behavior, ROI and Ad Spend and will save you time and money in the long run.

Choose one network or platform at a time and learn the ins and outs of the analytics and what they may mean for the success or failure of your marketing strategy. 


If you’re serious about improving your marketing strategy, consider adding one or two of the tips and tricks above to your marketing toolbox.
Feel free to share your results below.

Happy Marketing!

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Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

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Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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Have You Heard


 

 

UpWork Article on How Freelancers are Becoming Key Players in Business Success

Freelancers are becoming a key component in getting businesses over the hump. Whether that be filling in for staffing needs, providing consulting or copywriting services, the value of today’s Freelancer is definitely on the rise.

Read the article below from UpWork to learn more about how today’s Freelancers are becoming key players in business success.

www.upwork.com/hiring/startup/freelancers-not-small-projects/