Category Archives: Inbound Marketing

(5) Tips For Enhancing Your Digital Marketing Strategy 

Getting ready to prepare for your first or your next marketing campaign?

You’re in luck. The following article provides tips, tricks, and advice on how to get prepared for your next marketing campaign.

Tip #1: Prepare Your Budget 

Get started with the bare bones of your marketing campaign by determining how much you can actually afford to spend on your campaign.

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Once you’ve figured out how much you can afford to spend on your campaign you can move on to the next step and decide where your marketing budget dollars will be best spent.


Tip #2: Choose Your Channels

Where does your target customer hang out online? Are they on Social Media sites such as Twitter, LinkedIn or Facebook? Professional or B2B audiences are more likely to be found on Social Media sites like Twitter or LinkedIn.

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When choosing your marketing channel make sure that you're choosing the appropriate channel for your intended audience. 

Tip #3: Set Realistic Goals

Many marketers make the mistake of assuming that their marketing efforts aren’t paying off because they aren’t immediately seeing the results that they expected. This is often due to having set unrealistic goals in the first place.

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An important question to ask yourself and your team when preparing for your next marketing campaign is:

Are you setting realistic standards that you can actually reach and measure the progress of?

If not, learn how to set measurable goals that you can periodically review to make sure that you’re staying on track with your marketing goals.

If so, you’re on the right track already. Keep up the good work!

Tip #4 Be Patient

Learning to have patience and trusting in the marketing process is a critical component of developing a successful campaign strategy. There are many factors that go into creating a booming campaign and along with those factors there is only one constant, change.

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In order to develop the best campaign strategy for your brand, you have to find the recipe that encompasses the right blend or flavor that your brand represents.

In the case where A/B testing and similar marketing tools may be in use, learning patience is paramount.

Remember the story of the tortoise and the hare?

Slow and steady wins the race. As long as you are making measurable progress, even if it is slower than you would like then you’re on the right track!

Even if you were to only write one page per day…in 365 days, you’ll have a book.

Tip #5: Learn to Understand Your Analytics
These days almost all social media platforms and other digital marketing platforms provide detailed analytics to let you know how well your campaigns are performing and where adjustments need to be made.

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It is critical for marketers to understand what the data and analytics actually mean related to marketing strategy. Learning to understand your analytics will provide insight into marketing campaign success, customer buying behavior, ROI and Ad Spend and will save you time and money in the long run.

Choose one network or platform at a time and learn the ins and outs of the analytics and what they may mean for the success or failure of your marketing strategy. 


If you’re serious about improving your marketing strategy, consider adding one or two of the tips and tricks above to your marketing toolbox.
Feel free to share your results below.

Happy Marketing!

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Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

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Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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Have You Heard


 

 

Digital Marketing Secrets Uncovered

We used to gather around the television to hear the latest news about what was going on in our world. Those days are behind us and now it’s more common to check our iPads, laptops, and smart phones for everything from the latest news to organizing our shopping lists.

Welcome to the world of Digital Media.

At some point some smart marketer realized that there was an advantage to using digital methods to communicate with new customers and to attract new business.

This is where Digital Marketing began.

This article takes a brief look at some digital marketing basics to uncover the secrets behind this hands off marketing method.

So what exactly is Digital Marketing anyway?


Digital Marketing is a form of advertising to customers using various forms of digital media.


 

Simply stated, the marketing materials that we used to see on tv, computers, or hear about on the radio are now available at our fingertips via the use of smart phones and other mobile devices.

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The ultimate goal of Digital Marketing is to educate current and prospective customers or partners about what your brand has to offer them and why they should do business with you.

Some of the most commonly used channels for digital marketing are: Social Media Marketing, Email Marketing, Business Blogs, and Mobile Advertising.


Let’s take a look at some of the most commonly used digital marketing channels and the secrets behind their success!


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Social Media Channels: Communicate important updates about your brand including Grand Openings, Sales, and other beneficial to  customers, potential customers, and partners.


attractive-young-sexy-woman-is-announcing-telling-a-secret-shouting-or-yelling-advertising-poster-comic-woman-gossip-girl-67031948.jpgSocial Media Success Secret: Many savvy businesses are providing customer service online reducing volume in call centers as more than 50% of social media users advise that they prefer to receive customer service via social media.

Popular Channels: Facebook, Twitter, LinkedIn


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Email Marketing: Keep customers informed while building long term relationships. Subscribers can opt in to receive content at their leisure regarding the latest business buzz. Create Newletters, Email campaigns and other materials to communicate directly with your audience in their inbox.


woman-gossip-20275970.jpgEmail Success Secret: Emails are more likely to be read than any other digital media as they have a longer lifespan while remaining in the recipient inbox.

Popular Email Marketing Platforms: MailChimp, Zoho Mail, HubSpot


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Business Websites and Blogs : Create an informative and engaging website that provides all of the information that your customers or partners will need to answering important questions about your business to aid in buying decisions and increase conversions.


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Blog Success Secret: Customers are more likely to do business with a brand that they can trust. The more authentic, the better.

Popular Business Blogs: Starbucks, HubSpot, Wendy’s



Benefits of Using Digital Marketing

Unlimited Reach allows for businesses communicate customers and clients where they are. Digital Marketing eliminates the need to reach out to your customers at only a specific time and place.

Customers can be reached at a time that works best for their schedule such as when they logon to their computers or mobile devices to shop or catch up on the latest news.

Unlimited Prospects with the click of a button businesses can reach millions of potential prospects worldwide. This global reach  removes  the limits of traditional print or television based marketing that may only reach a specific geographical audience.


With the unlimited potential to reach virtually any customer at virtually any time and place, there is no wonder why digital marketing has become marketing’s new normal.

Digital Marketing is fast, inexpensive and sometimes free in most cases. There are unlimited paid and free marketing tools available that allow for marketers to see the results of their marketing efforts in real time.

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If you’re interested in learning more about the secrets behind digital marketing, subscribe to the Ms. Loyd Writes Blog for updates.

Next up: Digital Marketing Terms for Dummies