Category Archives: Digital Marketing

Digital Marketing Secrets Uncovered

We used to gather around the television to hear the latest news about what was going on in our world. Those days are behind us and now it’s more common to check our iPads, laptops, and smart phones for everything from the latest news to organizing our shopping lists.

Welcome to the world of Digital Media.

At some point some smart marketer realized that there was an advantage to using digital methods to communicate with new customers and to attract new business.

This is where Digital Marketing began.

This article takes a brief look at some digital marketing basics to uncover the secrets behind this hands off marketing method.

So what exactly is Digital Marketing anyway?


Digital Marketing is a form of advertising to customers using various forms of digital media.


 

Simply stated, the marketing materials that we used to see on tv, computers, or hear about on the radio are now available at our fingertips via the use of smart phones and other mobile devices.

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The ultimate goal of Digital Marketing is to educate current and prospective customers or partners about what your brand has to offer them and why they should do business with you.

Some of the most commonly used channels for digital marketing are: Social Media Marketing, Email Marketing, Business Blogs, and Mobile Advertising.


Let’s take a look at some of the most commonly used digital marketing channels and the secrets behind their success!


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Social Media Channels: Communicate important updates about your brand including Grand Openings, Sales, and other beneficial to  customers, potential customers, and partners.


attractive-young-sexy-woman-is-announcing-telling-a-secret-shouting-or-yelling-advertising-poster-comic-woman-gossip-girl-67031948.jpgSocial Media Success Secret: Many savvy businesses are providing customer service online reducing volume in call centers as more than 50% of social media users advise that they prefer to receive customer service via social media.

Popular Channels: Facebook, Twitter, LinkedIn


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Email Marketing: Keep customers informed while building long term relationships. Subscribers can opt in to receive content at their leisure regarding the latest business buzz. Create Newletters, Email campaigns and other materials to communicate directly with your audience in their inbox.


woman-gossip-20275970.jpgEmail Success Secret: Emails are more likely to be read than any other digital media as they have a longer lifespan while remaining in the recipient inbox.

Popular Email Marketing Platforms: MailChimp, Zoho Mail, HubSpot


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Business Websites and Blogs : Create an informative and engaging website that provides all of the information that your customers or partners will need to answering important questions about your business to aid in buying decisions and increase conversions.


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Blog Success Secret: Customers are more likely to do business with a brand that they can trust. The more authentic, the better.

Popular Business Blogs: Starbucks, HubSpot, Wendy’s



Benefits of Using Digital Marketing

Unlimited Reach allows for businesses communicate customers and clients where they are. Digital Marketing eliminates the need to reach out to your customers at only a specific time and place.

Customers can be reached at a time that works best for their schedule such as when they logon to their computers or mobile devices to shop or catch up on the latest news.

Unlimited Prospects with the click of a button businesses can reach millions of potential prospects worldwide. This global reach  removes  the limits of traditional print or television based marketing that may only reach a specific geographical audience.


With the unlimited potential to reach virtually any customer at virtually any time and place, there is no wonder why digital marketing has become marketing’s new normal.

Digital Marketing is fast, inexpensive and sometimes free in most cases. There are unlimited paid and free marketing tools available that allow for marketers to see the results of their marketing efforts in real time.

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If you’re interested in learning more about the secrets behind digital marketing, subscribe to the Ms. Loyd Writes Blog for updates.

Next up: Digital Marketing Terms for Dummies

 

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UpWork Article on How Freelancers are Becoming Key Players in Business Success

Freelancers are becoming a key component in getting businesses over the hump. Whether that be filling in for staffing needs, providing consulting or copywriting services, the value of today’s Freelancer is definitely on the rise.

Read the article below from UpWork to learn more about how today’s Freelancers are becoming key players in business success.

www.upwork.com/hiring/startup/freelancers-not-small-projects/

Why I Love Twitter for Business: A User’s Perspective

Twitter is one of the world’s most popular social media networks that is in a category all its own.

I love Twitter for Businesses because major companies, small businesses, celebrities, and everyone else is on Twitter, and they are all “talking” to each other. We are no longer limited by the barriers of distance or time when it comes to communication, thanks to tools like the Internet and social platforms like Twitter.

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Users are able to connect with each other 24 hours a day via real-time comments called “Tweets.” Tweets are limited to 140 characters at a time which causes the user to really get down to the business of getting their point across…140 characters, or less.

While it’s not an easy task, communicating in this way causes users to really “think” about what they say before they tweet it out to the world. This is especially true as there is no edit button. (Fellow Twitter users you know exactly what I’m talking about.)

In other words, Tweets are sent with care which translates into not only having conversations, but having “meaningful” conversations with your audience and customers.

If you’re a business looking to reach millions of potential customers at a time, then Twitter is the place for you.

Twitter boasts a user base of over 67 million. That is a staggering number. You’re bound to run into a least a few people that want to hear what your brand has to say.

The “Twitterverse” includes all walks of virtual life: young budding professionals, seasoned entrepreneurs, Millennials, CEO’s, moms, dads, you get the picture.

If it’s being talked about Twitter.

According to a recent research study done by Forrester, more than 78 percent of executives use Twitter daily and feel that Twitter has been influential in their business.

Considering the sheer number of users that Twitter boasts these statistics definitely make sense. The beauty of Twitter is that at some point you are going to run into your audience, you’re going to make the right connections, and you are going to get your message across as long as you are actively engaged with your audience.

Let’s take a look at some important Twitter stats provided by the Forrester Consulting Study on the Infographic below:

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Corporations and businesses are definitely starting to learn the value of using Twitter for Business.

Brands are able to use Twitter to build genuine connections which lead to lasting relationships with their audiences through meaningful conversations.

Businesses are able to gain valuable insights on what their customers have to say about them, resolve customer service issues, and to create brand ambassadors through regular interactions with audiences.

Another way that Twitter fans and business have begun to engage with each other is through the use of Twitter chats.

Twitter Chats are becoming all the rage. Twitter chats are real time Q/A sessions between users who share similar interests or follow a particular hashtag.

Some of my favorite Twitter chats are #WinnieSun #OrcaChat #BizHeroes and #TwitterSmarter. I attend these chats at least once weekly as my schedule permits.

I highly recommend attending one or more of these!

I’ve made quite a few unexpected connections that have turned into friends and colleagues that I look forward to tweeting with whenever I log onto the platform.

If you’re interested in participating in one of my favorite Twitter chats, here are the dates and times (as of the date of this post.

#OrcaChat: Orcachat is hosted by one of my favorite tweeters Kristin, who is the voice behind the @HeyOrca brand Twitter handle. Chat topics include Social Media, Business, and Marketing, and Tacos? Tuesdays from 1 pm to 2 pm Eastern Standard Time 

#BizHeroes: BizHeroes is hosted by another one of my favorite Tweeters the amazing @ZalaB via @paper.li.  Zala Bricelj a digital storyteller and friendly Twitter influencer. Chat topics: Business, Marketing, and Social Media Marketing. Tuesdays from 2 pm to 3 pm EST.

#WinnieSun: This chat is named after it’s amazing and accomplished host Winnie Sun who represents Sun Group Wealth Partners. Chat topics include Personal Finance, Business Finance, Social Media Marketing, and Business. Wednesdays from 2 pm to 3 pm EST.

To join the chat just follow the hashtag at the relevant date and time.

Each Twitter chat provides a wealth of knowledge and insights from real-life participants who practice in the relevant industry that the chat covers. I’ve never walked away from a Twitter chat empty handed.

Whether it’s gaining information regarding the latest industry trends and happenings, connecting with Twitter influencers, or making lasting business networking connections, Twitter chats offer users the ability to connect with each other in an incredible way.

If you’re looking for an “always on” connection where you can gather real-time data and information about your industry, customers, trends, news, and just about any other topic that you can think of, then think of a catchy handle or username and login to Twitter, it’s all there.

Both customers and brands are using Twitter to gain industry insights and to assist with making purchase decisions.

Platforms like Twitter have completely changed the customer buying cycle where customers are now able to stay connected with brands from the pre-purchase phase to the support phase of the buying cycle.

Twitter is the New Black.

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If your business isn’t using Twitter as a part of your social media strategy to connect with customers, what are you waiting for?

Get your brand involved in the global conversation that is happening on Twitter 24 hours a day. Contact Ms. Loyd Writes today to get started with a social media marketing plan or to request a quote.

You’ll be glad you did!

Follow me on Twitter: @eloquentcontent

Social Media Marketing Intro: Ms.LoydWrites

 

For more information on how to get started with Ms.LoydWrites services email ms.loydwrites@gmail.com.

 

 

 

The GIF is turning 30 this year!!


The GIF is turning 30 this year.

The GIF has provided us with a revolutionary way to communicate a large amount of information in a short video-clip format. Who knew that the GIF was a millennial?

The GIF is one of my favorite forms of communicating via Social Media.

When you’re trying to get “just” the right message across and you can’t seem to find the words…Nothing says it better than a GIF.

Happy Birthday!!

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Read more about the GIF and its journey via Apple News.