Category Archives: Business to Business Marketing

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4 (Easy) Ways For B2B Marketers to Step Up Your Digital Marketing Game

Have you been wondering why you’re haven’t been getting enough traction on your website and social media profiles?

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The culprit is most that your brand has been disorganized in your approach to how you’re “doing” social.


No Worries!


I’ve put together a few tips below to help you step up your digital marketing game!


1) Clean Up Your Feed

Your social media profiles are the welcome mat for your brand. Viewing your profiles is most likely going to be the first introduction to your business that anyone sees.

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Photo by Mabel Amber on Pexels.com

Keep in mind that first impressions are everything, so what someone sees on your social profiles may make or break your brand before they even make it to your website to do business with you.

>Regularly check your feed for old posts, typos, offensive content and anything that makes your feed look uninviting to visitors.


2) “Be” Social

 

Having a clean timeline is only the first step. The key component in social media is being social. Are you actually engaging with your followers?

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Photo by rawpixel.com on Pexels.com

Interact with your followers. Ask and answer questions and keep your social profiles interesting and inviting.

Engage with your followers let them know that they matter to you. They could have chosen to follow a million other brands. They chose yours.

Don’t disappoint them!


3) Provide Great (Relevant) Content

Provide relevant and accurate information. There’s plenty of fake news out there. Provide your followers with great and accurate content that they can actually verify and trust.

>Providing good information goes a long way toward letting your followers know that they matter.


4) Review Your Analyticsimage

Most of the social platforms provide built in analytics tools. (Some are more accurate than others.) Make sure that you are reviewing your analytics so that you’re reaching the right customers.

Analytics will tell you everything that you need to know about how your content is performing and give you the overall sentiment of how people are really feeling about your brand.

It’s definitely worth the extra effort to build long lasting and correct relationships with your customers.

Now that you have a few tips on how to reach your customers, try implementing these strategies into your digital marketing plan and let me know how it goes.


Key Points To Remember: pexels-photo-209678

Clean Up Your Feed

Engage, Engage, Engage

Review Your Analytics

 

 


If you need help implementing these strategies or telling your brand story, schedule an appointment with Ms. Loyd Writes to get started today!

-Happy Marketing!

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Digital Marketing Secrets Uncovered

We used to gather around the television to hear the latest news about what was going on in our world. Those days are behind us and now it’s more common to check our iPads, laptops, and smart phones for everything from the latest news to organizing our shopping lists.

Welcome to the world of Digital Media.

At some point some smart marketer realized that there was an advantage to using digital methods to communicate with new customers and to attract new business.

This is where Digital Marketing began.

This article takes a brief look at some digital marketing basics to uncover the secrets behind this hands off marketing method.

So what exactly is Digital Marketing anyway?


Digital Marketing is a form of advertising to customers using various forms of digital media.


 

Simply stated, the marketing materials that we used to see on tv, computers, or hear about on the radio are now available at our fingertips via the use of smart phones and other mobile devices.

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The ultimate goal of Digital Marketing is to educate current and prospective customers or partners about what your brand has to offer them and why they should do business with you.

Some of the most commonly used channels for digital marketing are: Social Media Marketing, Email Marketing, Business Blogs, and Mobile Advertising.


Let’s take a look at some of the most commonly used digital marketing channels and the secrets behind their success!


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Social Media Channels: Communicate important updates about your brand including Grand Openings, Sales, and other beneficial to  customers, potential customers, and partners.


attractive-young-sexy-woman-is-announcing-telling-a-secret-shouting-or-yelling-advertising-poster-comic-woman-gossip-girl-67031948.jpgSocial Media Success Secret: Many savvy businesses are providing customer service online reducing volume in call centers as more than 50% of social media users advise that they prefer to receive customer service via social media.

Popular Channels: Facebook, Twitter, LinkedIn


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Email Marketing: Keep customers informed while building long term relationships. Subscribers can opt in to receive content at their leisure regarding the latest business buzz. Create Newletters, Email campaigns and other materials to communicate directly with your audience in their inbox.


woman-gossip-20275970.jpgEmail Success Secret: Emails are more likely to be read than any other digital media as they have a longer lifespan while remaining in the recipient inbox.

Popular Email Marketing Platforms: MailChimp, Zoho Mail, HubSpot


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Business Websites and Blogs : Create an informative and engaging website that provides all of the information that your customers or partners will need to answering important questions about your business to aid in buying decisions and increase conversions.


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Blog Success Secret: Customers are more likely to do business with a brand that they can trust. The more authentic, the better.

Popular Business Blogs: Starbucks, HubSpot, Wendy’s



Benefits of Using Digital Marketing

Unlimited Reach allows for businesses communicate customers and clients where they are. Digital Marketing eliminates the need to reach out to your customers at only a specific time and place.

Customers can be reached at a time that works best for their schedule such as when they logon to their computers or mobile devices to shop or catch up on the latest news.

Unlimited Prospects with the click of a button businesses can reach millions of potential prospects worldwide. This global reach  removes  the limits of traditional print or television based marketing that may only reach a specific geographical audience.


With the unlimited potential to reach virtually any customer at virtually any time and place, there is no wonder why digital marketing has become marketing’s new normal.

Digital Marketing is fast, inexpensive and sometimes free in most cases. There are unlimited paid and free marketing tools available that allow for marketers to see the results of their marketing efforts in real time.

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If you’re interested in learning more about the secrets behind digital marketing, subscribe to the Ms. Loyd Writes Blog for updates.

Next up: Digital Marketing Terms for Dummies

 

UpWork Article on How Freelancers are Becoming Key Players in Business Success

Freelancers are becoming a key component in getting businesses over the hump. Whether that be filling in for staffing needs, providing consulting or copywriting services, the value of today’s Freelancer is definitely on the rise.

Read the article below from UpWork to learn more about how today’s Freelancers are becoming key players in business success.

www.upwork.com/hiring/startup/freelancers-not-small-projects/

5 Tips for Choosing the Right Content for Your Business

Have you developed an amazing product or service and now you’re wondering how to share it with the world?

It sounds like you’re ready to create awesome content to reach your target audience and customers.

You may be looking for the right words to say or the perfect tone to convey your excitement in sharing your new business.


Tip #1: Identify Your Target Audience 


When you initially developed your product or service you had a specific or ideal customer in mind.

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The people that are most likely to buy your goods and services are your Target Audience.

The best way to reach your target audience is to learn who they are and where they are online.

Is your audience on Facebook, Twitter, or LinkedIn?

Find out where they’re hanging out online and what their real interests and pain points are so that you can solve them.

How To Identity Your Target Audience:

  • They need to buy the goods or services that you offer
  • They are actively looking for a similar product or service to purchase
  • They have reached the Decision making stage in the Buyers  Journey
  • Your product or service meets their needs and is able to solve a problem for them

So now that you know who they are, and where they are, how do you reach them?


Tip #2: Reach your Target Audience with Authentic Content.


It is that simple.

One mistake that many startups and new businesses make is improper audience targeting or saturating company websites and social media pages with content that either isn’t tailored to their target audience, or is reaching the wrong audience entirely.

If  you have stellar ideas, products, and services yet your business seems to be at a standstill, you may want to consider investing in a Content  or Social Media Audit to see exactly what your brand is saying or appears to be saying in the online world.


Tip #3: Research your Target Audience to see What Types of Content That They Have Responded Well To In The Past.


The segment of your audience that has reached the decision making stage of the buyers journey is ready make the decision to choose to do business with you based on the fact that they enough information to know that your business can effectively meet their needs at a fair cost for the goods and services provided.

HubSpot Marketing
ttps://eloquentcontent.files.wordpress.com/2018/04/the-buyers-journey.png” alt=”The Buyers Journey .png” width=”808″ height=”554″ /> Source: [/caption]Customers that have reached the Decision

Customers that have reached the Decision Making phase of the Buyers Journey  have recognized that they have a need, they’ve researched options to meet their needs, and they are fully ready to invest in the purchase of goods or services to resolve their current pain point.


Tip #4: Every Person That Comes Across Your Content is NOT Your Customer. 


Your customer is a member of your target audience that has passed the Consideration Stage in the buyers journey and is ready to make the decision of  “where” to buy.

Anyone who does not fit the criteria above that shown in the Identifying  Your Target Audience  is not your customer.

They aren’t interested in the goods or services that you offer, or simpy don’t need them.

The bottom line is marketing or targeting content to customers who aren’t in your target audience demographic is a good way to waste time and your marketing budget.

Focus on the segment of your target audience that actually has the potential to convert.


Tip# 5: Create a Content Strategy  that Focuses on Building Relationships with your Target Audience. 


You’ve identified your target audience, you’ve determined what content will work best for them, now it’s time to put your content plan into action by creating a content strategy that focuses on building relationships with your target audience.

Share and create content that focuses on solving your audience pain points and making their daily lives easier. Create compelling content that will keep your audience coming back for more.

Become their trusted resource and back that up with providing top notch goods, services, and customer services.

By following these tips you’re sure to see an improvement in your content marketing, sales, and customer satisfaction.

Looking to get started with content marketing or copywriting for your business?

Contact Ms.LoydWrites for a free quote and 15 minute consult to get started today!

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