Category Archives: Business Education

(5) Tips For Enhancing Your Digital Marketing Strategy 

Getting ready to prepare for your first or your next marketing campaign?

You’re in luck. The following article provides tips, tricks, and advice on how to get prepared for your next marketing campaign.

Tip #1: Prepare Your Budget 

Get started with the bare bones of your marketing campaign by determining how much you can actually afford to spend on your campaign.

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Once you’ve figured out how much you can afford to spend on your campaign you can move on to the next step and decide where your marketing budget dollars will be best spent.


Tip #2: Choose Your Channels

Where does your target customer hang out online? Are they on Social Media sites such as Twitter, LinkedIn or Facebook? Professional or B2B audiences are more likely to be found on Social Media sites like Twitter or LinkedIn.

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When choosing your marketing channel make sure that you're choosing the appropriate channel for your intended audience. 

Tip #3: Set Realistic Goals

Many marketers make the mistake of assuming that their marketing efforts aren’t paying off because they aren’t immediately seeing the results that they expected. This is often due to having set unrealistic goals in the first place.

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An important question to ask yourself and your team when preparing for your next marketing campaign is:

Are you setting realistic standards that you can actually reach and measure the progress of?

If not, learn how to set measurable goals that you can periodically review to make sure that you’re staying on track with your marketing goals.

If so, you’re on the right track already. Keep up the good work!

Tip #4 Be Patient

Learning to have patience and trusting in the marketing process is a critical component of developing a successful campaign strategy. There are many factors that go into creating a booming campaign and along with those factors there is only one constant, change.

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In order to develop the best campaign strategy for your brand, you have to find the recipe that encompasses the right blend or flavor that your brand represents.

In the case where A/B testing and similar marketing tools may be in use, learning patience is paramount.

Remember the story of the tortoise and the hare?

Slow and steady wins the race. As long as you are making measurable progress, even if it is slower than you would like then you’re on the right track!

Even if you were to only write one page per day…in 365 days, you’ll have a book.

Tip #5: Learn to Understand Your Analytics
These days almost all social media platforms and other digital marketing platforms provide detailed analytics to let you know how well your campaigns are performing and where adjustments need to be made.

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It is critical for marketers to understand what the data and analytics actually mean related to marketing strategy. Learning to understand your analytics will provide insight into marketing campaign success, customer buying behavior, ROI and Ad Spend and will save you time and money in the long run.

Choose one network or platform at a time and learn the ins and outs of the analytics and what they may mean for the success or failure of your marketing strategy. 


If you’re serious about improving your marketing strategy, consider adding one or two of the tips and tricks above to your marketing toolbox.
Feel free to share your results below.

Happy Marketing!

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5 Tips for Choosing the Right Content for Your Business

Have you developed an amazing product or service and now you’re wondering how to share it with the world?

It sounds like you’re ready to create awesome content to reach your target audience and customers.

You may be looking for the right words to say or the perfect tone to convey your excitement in sharing your new business.


Tip #1: Identify Your Target Audience 


When you initially developed your product or service you had a specific or ideal customer in mind.

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The people that are most likely to buy your goods and services are your Target Audience.

The best way to reach your target audience is to learn who they are and where they are online.

Is your audience on Facebook, Twitter, or LinkedIn?

Find out where they’re hanging out online and what their real interests and pain points are so that you can solve them.

How To Identity Your Target Audience:

  • They need to buy the goods or services that you offer
  • They are actively looking for a similar product or service to purchase
  • They have reached the Decision making stage in the Buyers  Journey
  • Your product or service meets their needs and is able to solve a problem for them

So now that you know who they are, and where they are, how do you reach them?


Tip #2: Reach your Target Audience with Authentic Content.


It is that simple.

One mistake that many startups and new businesses make is improper audience targeting or saturating company websites and social media pages with content that either isn’t tailored to their target audience, or is reaching the wrong audience entirely.

If  you have stellar ideas, products, and services yet your business seems to be at a standstill, you may want to consider investing in a Content  or Social Media Audit to see exactly what your brand is saying or appears to be saying in the online world.


Tip #3: Research your Target Audience to see What Types of Content That They Have Responded Well To In The Past.


The segment of your audience that has reached the decision making stage of the buyers journey is ready make the decision to choose to do business with you based on the fact that they enough information to know that your business can effectively meet their needs at a fair cost for the goods and services provided.

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Customers that have reached the Decision Making phase of the Buyers Journey  have recognized that they have a need, they’ve researched options to meet their needs, and they are fully ready to invest in the purchase of goods or services to resolve their current pain point.


Tip #4: Every Person That Comes Across Your Content is NOT Your Customer. 


Your customer is a member of your target audience that has passed the Consideration Stage in the buyers journey and is ready to make the decision of  “where” to buy.

Anyone who does not fit the criteria above that shown in the Identifying  Your Target Audience  is not your customer.

They aren’t interested in the goods or services that you offer, or simpy don’t need them.

The bottom line is marketing or targeting content to customers who aren’t in your target audience demographic is a good way to waste time and your marketing budget.

Focus on the segment of your target audience that actually has the potential to convert.


Tip# 5: Create a Content Strategy  that Focuses on Building Relationships with your Target Audience. 


You’ve identified your target audience, you’ve determined what content will work best for them, now it’s time to put your content plan into action by creating a content strategy that focuses on building relationships with your target audience.

Share and create content that focuses on solving your audience pain points and making their daily lives easier. Create compelling content that will keep your audience coming back for more.

Become their trusted resource and back that up with providing top notch goods, services, and customer services.

By following these tips you’re sure to see an improvement in your content marketing, sales, and customer satisfaction.

Looking to get started with content marketing or copywriting for your business?

Contact Ms.LoydWrites for a free quote and 15 minute consult to get started today!

Social Media Marketing – How to Stop Wasting Time and Money (So You Can Reach the Right Customers)

Have you been wondering if your social media marketing strategy is really working?
Or, have you been running around in circles chasing after the infamous Social Media ROI?
If you’re starting to feel like this guy when you’re working on developing your social media marketing strategy – keep reading.

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In the digital marketing world of likes, follows, engagements, posts, and tweets it’s very easy to get lost in the shuffle and lose sight of what your social media marketing goals were in the first place.
I’m going to help you clear that up so you can improve your marketing strategy by using the data that you already have.
Social media marketing provides you with invaluable information about your customers and their preferences that your business can use to develop a more targeted strategy.
The information that your business can learn from measuring and analyzing relevant social media data and behaviors is something that you would have had to spend hundreds, if not thousands of dollars to access prior to the new age of digital marketing.
Marketing on most networks is even actually free!
At least to start. As your business begins to scale, you will also need to scale your marketing strategy. However, starting out with free marketing and free analytics is actually pretty awesome!
It doesn’t get much better than that folks.
Now before we move on, I’m going to let you in one of social media marketing’s little-known secrets.
(This is social media marketing Gold that I’m sharing here.)

Marketers, pay attention, this one is for you especially:
Social Media Marketing is about more than just accumulating a collection of likes and follows from your customers.
 -Ms.Loyd 

If you’re only using social media marketing to accumulate likes and follows and not reviewing your metrics and analytics, then you’re wasting your time – and money.
Reviewing your social media marketing metrics gives you an indirect view into how your customers really feel about your business, products, services, and your brand as a whole.
Taking the time to review your social media analytics in depth can give you a gigantic picture and help you to hone your marketing efforts.
Proper use of social media metrics can help your brand to develop a strategy that will produce results and stop wasting time and money on marketing strategies that just aren’t working.

What Can You Learn from Tracking Your Social Media Analytics?
At first glance, these small tidbits of data may not seem to mean much, especially individually – but when combined, these analytics can provide you with a total view of the 5 W’s.
Who your customers are
What they’re interests are
Where they are located
When they are online
Why they are interested in your business (or not)

The Ultimate Social Media ROI = INSIGHT INTO CUSTOMER BEHAVIORS 
If you’re tracking your social media metrics and analytics correctly, this is what you should end up with:
A global overview of your social media metrics and analytics provides you with a wealth of marketing data that goes beyond the typical definition of social media marketing ROI.
Audience Demographics: occupation, gender, net worth, along with other preferences and interests.
Target market indicators – Are you reaching your target audience?
Location: tells you where your primary audience is interacting with you from whether it be local, national, or international standpoint.
 Brand performance indicator -Where is your brand is getting the most traction?
Income Brackets: provides your business an overview of the income categories that your customers fall into.
Buying power indicator – should you raise or lower your prices?

You’ll Never look at social media analytics the same way again.

Stop wasting your marketing efforts and budget, contact Ms.LoydWrites today to get started with a personalized marketing strategy for your brand!
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Honor Your Creativity

 

Ms. Loyd Writes: On Creativity 

The most important thing to remember about creativity is that it’s a gift. You have to honor it. When creativity strikes, you have to stop everything and do something about it. You have to stop right then and there before you lose sight of that creative spark, or become distracted by life, Yet again.

Honor Your Creativity 

-Ms. Loyd

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Why I Love Twitter for Business: A User’s Perspective

Twitter is one of the world’s most popular social media networks that is in a category all its own.

I love Twitter for Businesses because major companies, small businesses, celebrities, and everyone else is on Twitter, and they are all “talking” to each other. We are no longer limited by the barriers of distance or time when it comes to communication, thanks to tools like the Internet and social platforms like Twitter.

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Users are able to connect with each other 24 hours a day via real-time comments called “Tweets.” Tweets are limited to 140 characters at a time which causes the user to really get down to the business of getting their point across…140 characters, or less.

While it’s not an easy task, communicating in this way causes users to really “think” about what they say before they tweet it out to the world. This is especially true as there is no edit button. (Fellow Twitter users you know exactly what I’m talking about.)

In other words, Tweets are sent with care which translates into not only having conversations, but having “meaningful” conversations with your audience and customers.

If you’re a business looking to reach millions of potential customers at a time, then Twitter is the place for you.

Twitter boasts a user base of over 67 million. That is a staggering number. You’re bound to run into a least a few people that want to hear what your brand has to say.

The “Twitterverse” includes all walks of virtual life: young budding professionals, seasoned entrepreneurs, Millennials, CEO’s, moms, dads, you get the picture.

If it’s being talked about Twitter.

According to a recent research study done by Forrester, more than 78 percent of executives use Twitter daily and feel that Twitter has been influential in their business.

Considering the sheer number of users that Twitter boasts these statistics definitely make sense. The beauty of Twitter is that at some point you are going to run into your audience, you’re going to make the right connections, and you are going to get your message across as long as you are actively engaged with your audience.

Let’s take a look at some important Twitter stats provided by the Forrester Consulting Study on the Infographic below:

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Corporations and businesses are definitely starting to learn the value of using Twitter for Business.

Brands are able to use Twitter to build genuine connections which lead to lasting relationships with their audiences through meaningful conversations.

Businesses are able to gain valuable insights on what their customers have to say about them, resolve customer service issues, and to create brand ambassadors through regular interactions with audiences.

Another way that Twitter fans and business have begun to engage with each other is through the use of Twitter chats.

Twitter Chats are becoming all the rage. Twitter chats are real time Q/A sessions between users who share similar interests or follow a particular hashtag.

Some of my favorite Twitter chats are #WinnieSun #OrcaChat #BizHeroes and #TwitterSmarter. I attend these chats at least once weekly as my schedule permits.

I highly recommend attending one or more of these!

I’ve made quite a few unexpected connections that have turned into friends and colleagues that I look forward to tweeting with whenever I log onto the platform.

If you’re interested in participating in one of my favorite Twitter chats, here are the dates and times (as of the date of this post.

#OrcaChat: Orcachat is hosted by one of my favorite tweeters Kristin, who is the voice behind the @HeyOrca brand Twitter handle. Chat topics include Social Media, Business, and Marketing, and Tacos? Tuesdays from 1 pm to 2 pm Eastern Standard Time 

#BizHeroes: BizHeroes is hosted by another one of my favorite Tweeters the amazing @ZalaB via @paper.li.  Zala Bricelj a digital storyteller and friendly Twitter influencer. Chat topics: Business, Marketing, and Social Media Marketing. Tuesdays from 2 pm to 3 pm EST.

#WinnieSun: This chat is named after it’s amazing and accomplished host Winnie Sun who represents Sun Group Wealth Partners. Chat topics include Personal Finance, Business Finance, Social Media Marketing, and Business. Wednesdays from 2 pm to 3 pm EST.

To join the chat just follow the hashtag at the relevant date and time.

Each Twitter chat provides a wealth of knowledge and insights from real-life participants who practice in the relevant industry that the chat covers. I’ve never walked away from a Twitter chat empty handed.

Whether it’s gaining information regarding the latest industry trends and happenings, connecting with Twitter influencers, or making lasting business networking connections, Twitter chats offer users the ability to connect with each other in an incredible way.

If you’re looking for an “always on” connection where you can gather real-time data and information about your industry, customers, trends, news, and just about any other topic that you can think of, then think of a catchy handle or username and login to Twitter, it’s all there.

Both customers and brands are using Twitter to gain industry insights and to assist with making purchase decisions.

Platforms like Twitter have completely changed the customer buying cycle where customers are now able to stay connected with brands from the pre-purchase phase to the support phase of the buying cycle.

Twitter is the New Black.

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If your business isn’t using Twitter as a part of your social media strategy to connect with customers, what are you waiting for?

Get your brand involved in the global conversation that is happening on Twitter 24 hours a day. Contact Ms. Loyd Writes today to get started with a social media marketing plan or to request a quote.

You’ll be glad you did!

Follow me on Twitter: @eloquentcontent