Category Archives: Brand Management

Why I Love Twitter for Business: A User’s Perspective

Twitter is one of the world’s most popular social media networks that is in a category all its own.

I love Twitter for Businesses because major companies, small businesses, celebrities, and everyone else is on Twitter, and they are all “talking” to each other. We are no longer limited by the barriers of distance or time when it comes to communication, thanks to tools like the Internet and social platforms like Twitter.

Internet Light.gif

Users are able to connect with each other 24 hours a day via real-time comments called “Tweets.” Tweets are limited to 140 characters at a time which causes the user to really get down to the business of getting their point across…140 characters, or less.

While it’s not an easy task, communicating in this way causes users to really “think” about what they say before they tweet it out to the world. This is especially true as there is no edit button. (Fellow Twitter users you know exactly what I’m talking about.)

In other words, Tweets are sent with care which translates into not only having conversations, but having “meaningful” conversations with your audience and customers.

If you’re a business looking to reach millions of potential customers at a time, then Twitter is the place for you.

Twitter boasts a user base of over 67 million. That is a staggering number. You’re bound to run into a least a few people that want to hear what your brand has to say.

The “Twitterverse” includes all walks of virtual life: young budding professionals, seasoned entrepreneurs, Millennials, CEO’s, moms, dads, you get the picture.

If it’s being talked about Twitter.

According to a recent research study done by Forrester, more than 78 percent of executives use Twitter daily and feel that Twitter has been influential in their business.

Considering the sheer number of users that Twitter boasts these statistics definitely make sense. The beauty of Twitter is that at some point you are going to run into your audience, you’re going to make the right connections, and you are going to get your message across as long as you are actively engaged with your audience.

Let’s take a look at some important Twitter stats provided by the Forrester Consulting Study on the Infographic below:

DecisionMakersStayCurrentWithTwitter (1)

Corporations and businesses are definitely starting to learn the value of using Twitter for Business.

Brands are able to use Twitter to build genuine connections which lead to lasting relationships with their audiences through meaningful conversations.

Businesses are able to gain valuable insights on what their customers have to say about them, resolve customer service issues, and to create brand ambassadors through regular interactions with audiences.

Another way that Twitter fans and business have begun to engage with each other is through the use of Twitter chats.

Twitter Chats are becoming all the rage. Twitter chats are real time Q/A sessions between users who share similar interests or follow a particular hashtag.

Some of my favorite Twitter chats are #WinnieSun #OrcaChat #BizHeroes and #TwitterSmarter. I attend these chats at least once weekly as my schedule permits.

I highly recommend attending one or more of these!

I’ve made quite a few unexpected connections that have turned into friends and colleagues that I look forward to tweeting with whenever I log onto the platform.

If you’re interested in participating in one of my favorite Twitter chats, here are the dates and times (as of the date of this post.

#OrcaChat: Orcachat is hosted by one of my favorite tweeters Kristin, who is the voice behind the @HeyOrca brand Twitter handle. Chat topics include Social Media, Business, and Marketing, and Tacos? Tuesdays from 1 pm to 2 pm Eastern Standard Time 

#BizHeroes: BizHeroes is hosted by another one of my favorite Tweeters the amazing @ZalaB via @paper.li.  Zala Bricelj a digital storyteller and friendly Twitter influencer. Chat topics: Business, Marketing, and Social Media Marketing. Tuesdays from 2 pm to 3 pm EST.

#WinnieSun: This chat is named after it’s amazing and accomplished host Winnie Sun who represents Sun Group Wealth Partners. Chat topics include Personal Finance, Business Finance, Social Media Marketing, and Business. Wednesdays from 2 pm to 3 pm EST.

To join the chat just follow the hashtag at the relevant date and time.

Each Twitter chat provides a wealth of knowledge and insights from real-life participants who practice in the relevant industry that the chat covers. I’ve never walked away from a Twitter chat empty handed.

Whether it’s gaining information regarding the latest industry trends and happenings, connecting with Twitter influencers, or making lasting business networking connections, Twitter chats offer users the ability to connect with each other in an incredible way.

If you’re looking for an “always on” connection where you can gather real-time data and information about your industry, customers, trends, news, and just about any other topic that you can think of, then think of a catchy handle or username and login to Twitter, it’s all there.

Both customers and brands are using Twitter to gain industry insights and to assist with making purchase decisions.

Platforms like Twitter have completely changed the customer buying cycle where customers are now able to stay connected with brands from the pre-purchase phase to the support phase of the buying cycle.

Twitter is the New Black.

OINTB

If your business isn’t using Twitter as a part of your social media strategy to connect with customers, what are you waiting for?

Get your brand involved in the global conversation that is happening on Twitter 24 hours a day. Contact Ms. Loyd Writes today to get started with a social media marketing plan or to request a quote.

You’ll be glad you did!

Follow me on Twitter: @eloquentcontent

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Social Media Marketing Intro: Ms.LoydWrites

 

For more information on how to get started with Ms.LoydWrites services email ms.loydwrites@gmail.com.

 

 

 

40 Ways To Repurpose Your Blog Content (and why you should)

Optinmonster takes an in depth look at 40 creative ways to repurpose your Blog content:

Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. In this article, we’ll share 40 ways to get more mileage out of your blog posts by repurposing them.

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage more web visitors to convert. The problem is, creating content takes time and effort.

But what if your best content could go to work for you, again and again, without your having to create anything new?

Repurposing your blog content is taking a post that you’ve already written and re-packaging it so that it does double duty. This allows you to:

  • Reach more potential customers
  • Get more organic search engine traffic
  • Stop stressing over what to write about
  • Devote more time towards making sales

These are big benefits that you can’t afford to ignore. If you are not repurposing your content, you are missing out on a huge opportunity for your business.

Now that you know why you should be doing it, let’s look at 40 different ways to repurpose your blog posts…

Syndicate Your Posts

Content syndication networks allow you to get your blog posts in front of people who are reading other, related blog posts. All you have to do is pay a little money (usually you pay per click), and your posts will be suggested as “Recommended Reading” or “Related Posts” on other blogs.

These links will usually not count toward SEO, but they will drive traffic to your site.

Here’s an example of a “Promoted Stories” section below a blog post on CNN:

Syndicated Posts Example

Different content syndication networks include:

1. Outbrain

Outbrain is a pretty popular option, used on sites like CNN.

Outbrain

2. Zemanta

Zemanta gives you control over the image and title you want to use.

Zemanta

3. Taboola

Taboola gets your blog posts in front of a huge audience, a lot like Outbrain.

Taboola

4. SimpleReach

SimpleReach determines which posts are most likely to be shared, and then promotes those.

SimpleReach

5. ARC

ARC works by sending your content across various social media, blogs and other sites.

ARC

6. LinkWithin

LinkWithin is a widget for showing related posts with a thumbnail image. In the near future, they say they will be releasing revenue sharing features.

LinkWithin

7. PR Newswire

PR Newswire gives you access to various content syndication channels, social media networks, and more to help you reach your target audience.

PR Newswire

8. ZergNet

ZergNet promotes your posts on relevant sites, and is used by big companies like AOL and MTV.

ZergNet

Republish Your Posts

There are a number of sites which will allow you to republish your old blog posts, getting them in front of a larger audience.

To republish your old posts, simply sign up for an account with one of these sites, copy and paste your article, and hit “publish”. How easy is that?

Here are some places for you to republish old blog posts:

9. Medium

Medium allows you to republish your blog posts and get them to a wider audience, almost like a social media platform, but for blog posts. Setting up an account is free and easy– you can even sign up with your Twitter, Facebook, or Google account.

Medium Publish

10. Reddit

Reddit is an extremely popular page, offering user-generated news links where users can vote to promote stories to the front page.

reddit

11. Growth Hackers

GrowthHackers is a site that allows you to promote content related to startup marketing (“growth hacking”). All you have to do to promote your post is submit its URL.

Growth Hackers

12. Hacker News

Hacker News is like Reddit for programmers and entrepreneurs. If your content is about computer science or entrepreneurship, it will be perfect for Hacker News.

Hacker News

13. BizSugar

BizSugar is for small business news and tips. Republished posts are categorized into different topics, such as finance, technology, startups, and marketing.

BizSugar

14. Social Media Today

Social Media today allows you to either manually submit your content or automatically submit your content via your RSS feed. The editors select the very best content to be featured on their homepage.

Social Media Today

15. Inbound

If your content is related to inbound marketing, Inbound is a great place for your posts to get more exposure. Just make sure you read their guidelines thoroughly.

inbound

16. Examiner

Examiner is a lot like Medium, except that you will have to apply to get an account.

Examiner

17. Blokube

If your content is for other bloggers, Blokube is a perfect place to share it.

Blokube

18. Business 2 Community

Business 2 Community is great if your content falls under marketing, business, finance, entertainment, technology, or news.

Business 2 Community

Use Snippets for Social Media Posts

A genius way to repurpose your content is by taking a tiny snippet or a small excerpt of your blog post and turning that into a social media post.

The idea here is to build your brand by adding value to your social media profiles, so linking to your blog post is optional. Do include an image wherever possible to make your posts really stand out.

19. Facebook

Take our a small excerpt from your post and use that as your Facebook post.

Here’s an example from the Humans of Sackville Facebook Page:

Humans of Sackville

You can post in relevant Facebook groups as well as on your Facebook page.

20. Twitter

Take a small quote from your post and use that as your tweet.

21. Google+

Take a small excerpt from your blog post and use that as your Google+ post.

22. LinkedIn

Include an excerpt from your blog post and “publish a post”, or use “share an update” to share a small quote from your post.

23. Pinterest

Take the images from your post and pin them to relevant boards.

24. Quora

Search for a question related to your blog post, and copy and paste a section of your blog post as your answer.

Use a Different Medium

There are so many different mediums you can use to repurpose your blog posts, from images, to video, to audio… all you have to do is re-format the same content.

Here are some different mediums you can use to get more mileage on the same old blog content:

25. Infographics

Take the main points from your blog post and use an infographic maker like Piktochart or Venngage to create the graphic.

infographic(Infographic via QuickSprout.)26. Videos

Create a video on the same topic as your blog post and upload it to YouTube.

27. Emails

Use your best blog posts as a “welcome” autoresponder sequence, a newsletter, or an email course.

28. Downloadable PDF

Take the entire blog post and create a PDF out of it. Then you can use it as an opt-in bribe. Alternatively, you could take just the main points of your blog post and create a downloadable PDF checklist out of it.

29. Slide Deck

Create a slide deck out of your blog post and upload it to SlideShare.

SlideShare

30. Podcast

Simply read your blog post aloud, record it, and upload to iTunes and Stitcher.

31. Webinar

Use your blog post as the basis for your Keynote presentation, and then present it to a live online audience using Google Hangouts.

32. Online Course

Take your best blog posts on a specific topic, turn them into course materials, and upload them to Udemy or Teachable.

33. Live Streaming

Use your content as the outline for your Periscope or Blab presentation.

34. eBook

Use a collection of blog posts to create a downloadable eBook.

35. Physical Book

Use a service like Lulu to turn your blog posts into a physical book.

Publish Spin-Offs

Yet another way to repurpose your old posts is to use them as starting points for other posts. There are a few different ways to do this…

36. Publish an Update

If there is any new information to add, a clarification, or another update, you can publish a new blog post with a “refreshed” version of the same content.

Adele Performance Update(Via The Huffington Post.)37. Write a Case Study

Take the topic of your old article and find an example that illustrates your point. Highlight that example in a new blog post as a case study, and link to your old post in the new article. Case studies not only increase your traffic, but they give you a great boost in conversions as well.

Here’s an example of a case study that we did on how RazorSocial increased their conversions by 520% using content upgrades.

In fact, we’ve collected all of our case studies together into one big “Case Studies” category:

Case Study Example

38. Write an Expert Roundup

Again, taking the same topic of your old article, ask a bunch of experts to answer a brief question about it. Then publish all of their answers as a new post, linking to your old post in this new one.

39. Use Portions for New Posts

When you write on a topic that overlaps with one of your old articles, use some of the old content in the new content. For instance, if you are writing a tutorial on how to edit photos in Photoshop, and you already covered one of the steps in a previous blog post, copy and paste those steps and images into your new blog post.

40. Write a Guest Post

Take the main points of one of your previous articles and use that as inspiration for a guest post. In fact, some blogs will even allow you to republish your old article as-is.

While you’re guest posting, just make sure to avoid these 6 guest blogging mistakes.

Have any other favorite ways of repurposing blog content? Let us know in the comments!

Originally Posted: http://optinmonster.com/40-ways-to-repurpose-blog-content/

12 Social Media Marketing Predictions for 2017 From the Pros – via The Social Media Examiner

This article takes a look through the eyes of The Social Media Examiner and provides us with insights on what can be expected in the Social Media Marketing  Arena, from the pros.

Author: Lisa D. Jenkins

Are you wondering how marketing on top social media platforms will change this year?

Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.

To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals to get their thoughts.

12 Social Media Marketing Predictions for 2017 From the Pros by Lisa D. Jenkins on Social Media Examiner.

#1: Humanization Becomes Key to Success on Twitter

Andrew Pickering and Peter Gartland

Believe it or not, Twitter turns 11 in 2017, which by social media standards makes it one of the veterans. Over the past few years, we’ve seen it start to get a bit of a bad reputation. With Instagram and Snapchat stealing some of its users, marketers have started to question whether Twitter’s gone stale.

Are Twitter’s days numbered? In our opinion, not at all. Twitter is so ingrained in modern-day life, there’s no chance of it going away anytime soon. As marketers, however, we need to recognize why people are getting fed up with Twitter and adapt our strategies to suit.

We think the businesses and brands that are going to do well on Twitter this year are those that stop using it to blast out one-way communications and start using it to connect with people from across the world to have one-on-one, real-time conversations.

How do you do this, though? Cut back on: 1) the automation, 2) scheduling a week of tweets on a Monday and then never logging back in until it’s time to schedule more tweets, and 3) the hashtag-stuffed tweets.

Did you know that the top three tweets of 2016 contained no hashtags? (OK, one was from a Spanish gamer, one was from Harry Styles, and the third was from a political figure), but our point is people aren’t on Twitter to read #marketing message after #marketing message.

Humanization becomes key to success on Twitter.

We do think hashtags and content promotion are still key aspects of a good Twitter strategy even this year but don’t rely solely on them. Instead, start conversations. Tell the world what you’re up to, post images like you would on Instagram, use Twitter’s live app to broadcast with Periscope. Most importantly, create tweets that people can easily reply to.

Andrew and Pete, authors of The Hippo Campus, run an award-winning content marketing company where they help small businesses create shareworthy content that builds brands people love.

#2: Snapchat Acquires GoPro to Enhance Live Video

Carlos Gil

Last September, Snapchat rebranded as Snap, Inc. and quickly proclaimed that it would now be referred to as a camera company and no longer just a social network. Shortly thereafter, the newly formed Snap, Inc. released Spectacles to the masses (sort of).

In the months since, and despite Spectacles reeling in mixed reviews, rival Facebook has upped the ante for social media market share by rolling out live video capabilities on Instagram, whose user demographic closely aligns to Snapchat’s. Plus Facebook added Snapchat-like features to its Messenger product.

Facing an IPO, as well as pressure to stave off Facebook and Twitter, Snap, Inc. (a.k.a. “Snapchat”) will introduce its own set of live-streaming features that will make live video more appealing and mainstream to younger audiences, much in the way Musical.ly has helped introduce live video to them. Although Snapchat will have built-in disappearing live video similar to Instagram, it will need to create more of a “sizzle” to keep investors on Wall Street happy.

Snachapt enhances live streaming video features.

Therefore, I boldly predict that for Snap, Inc. to create legitimacy as a camera company and to grow revenue beyond advertising, it will acquire GoPro and its millions of enthusiasts in the process. A Snapchat and GoPro merger is a win-win in every sense of the word for Snapchat and users, who would then be able to share stunning, HD-quality content to Snapchat from their GoPro device without the aid of an iPhone.

Carlos Gil is the global head of social media for BMC Software.

#3: Pinterest Pushes Video Pins Into Prominence

Kate Ahl

I believe Pinterest will try to move video and video ads to the forefront of the platform. Because video feels a bit like a speed bump in the user experience, marketers will need to test whether loading video to off-platform landing pages or directly to Pinterest works best for their audience.

Kate Ahl is the owner of Simple Pin Media, a Pinterest management company.

#4: Twitter Remains Relevant

Mark Schaefer

Twitter is an enigma. It’s not the biggest channel or the most popular, but it’s undeniably part of the fabric of our lives.

While some may foresee the demise of Twitter, I don’t. Twitter has a huge, passionate user base. It’s the place where news breaks and tweets have become a centerpiece of popular culture and politics.

Twitter has a bright future, but probably not as an independent company. It’s a goldmine of data and belongs in a data-hungry company somewhere.

Twitter remains relevant.

Mark Schaefer is the author of The Tao of Twitter.

#5: Snapchat Spectacles Feature AR/MR Shopping

Cathy Hackl

Point of view content will be huge for brands, marketers, and influencers in 2017.

Snap will roll out Spectacles 2.0, which will include some element of AR/MR. This feature will signal a push toward AR/MR-enabled shopping and we’ll begin to move away from doing everything through our mobile devices and start to do it through wearables like Spectacles.

Cathy Hackl, a nationally recognized live video and VR/AR influencer and speaker, is one of the nation’s top Latino digital influencers and tech innovators.

#6: Platforms With Customer Service Features Will Flourish

Shep Hyken

Social media customer service will become a primary way customers interact with the companies they do business with. This really isn’t a prediction as much as it’s a continuing trend. However, the trend is moving social media channels like Twitter, Facebook, YouTube, and others from being an alternative channel for customer service to the primary channel.

It’s been said that customer service is the new marketing, so it makes sense that social customer service is being recognized as the new social media marketing. First, we must dispel the idea that customer service is a department. It’s not. Tradition says that customer service is a department that reacts to complaints and problems.

No, customer service is a philosophy to be embraced by every person in a company, from the CEO to the most recently hired. And one of the most powerful places customer service can exist is in a social media marketing strategy. That’s why my prediction that the above-mentioned social channels, basically any social channel that gives the customer a voice, will become even more relevant in 2017.

Just last year, Social Media Marketing World had an entire track devoted to Social Customer Care. (Thanks to Dan Gingiss and his team for putting this together.) Special presentations by Jay Baer on how social media is a great opportunity to showcase customer service, Jeff Lesser on how Twitter is using their channel for support, and other speakers and panels showcased the power of social in customer service. And this year, that track will be bigger and better.

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Just as companies can no longer discount the power of social media (and I can’t believe that some of them still don’t get it), they also can no longer discount the power of bringing their customer support to the traditional channels that have primarily been known for social communication.

Shep Hyken is a customer service and experience expert, an award-winning keynote speaker, and a New York Times bestselling business author (@hyken).

#7: Twitter’s Acquisition by Media Outlet Possible

Kim Garst

As Twitter blossoms more fully into a media resource, the likelihood that it will be purchased by a media outlet in 2017 increases. In addition, I believe live video via Twitter Live will also play an integral role in the company’s future.

For now, marketers should remember that Twitter is still a primary traffic source for blog content and continue to share their content there.

Twitter’s acquisition is possible.

Kim Garst, co-founder and CEO of Boom!, is a bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic and Prosper in Social Media.

#8: Snapchat’s Significance Wanes

Kate Erickson

I’ve always had Snapchat hanging out on the back burner; people talk about it and kids raved about it years ago. More recently, marketers started to rave about it and I thought to myself, “Is Snapchat something I should pay more attention to?” I’ve decided the answer is no.

Snapchat does have a cool vibe to it and was arguably the first platform that allowed you to connect intimately with your audience in a unique, short, and fun way via actual audio and video story bits. While the platform provides a unique opportunity for those willing to get to know it and for those who already have a huge following there, it hasn’t evolved fast enough.

Instagram has evolved with Instagram Stories. Instagram saw what Snapchat created, mimicked it, and made the user experience 10 times easier.

Snapchat’s popularity wanes.

My advice to businesses looking for a platform to help them connect intimately with their audience is to stick with Instagram. In a couple of years, I don’t think marketers will be talking about Snapchat anymore.

Kate Erickson is a creator, engager, and implementer at EntrepreneurOnFire, a podcast that interviews today’s most inspiring and successful entrepreneurs.

#9: Twitter Marketers Shift Focus From Driving Traffic to Creating Connections

Erik Fisher

The recent changes Twitter has made, including the addition of an algorithm, mean that Twitter is the social network marketers most need to change their approach to.

It’s time to go back to the days when Twitter wasn’t just automated noise. Twitter can still be used to drive traffic but is becoming even more effective as a connection tool.

To adjust, marketers will need to tweet less but with more quality, with the goal of 

of tweeting to connect with others and create interaction.

Erik Fisher is a podcaster and manager of the Social Media Examiner social team.

#10: Live Streaming on LinkedIn Improves Targeted Selling

Ursula Ringham

In 2017, if LinkedIn enables live-streaming video, it will become a game-changer for B2B marketers. Companies will be able to target specific audiences with live content focused on specific business needs, broadcasting to a verified lead your sales team can follow up with.

As long as the content is interesting and engaging, your audience will tune in and help build community for your brand. But to be successful, marketers must rethink their content strategy.

Live streaming on LinkedIn improves targeted selling.

For example, evolve the traditional webinar. Instead of PowerPoints, use live video to demo your product. Create a weekly live video show. Find an employee to interview customers and tell the story of how your brand helps people.

Above all, be in the moment, be real, and be authentic.

Ursula Ringham is director, digital marketing at SAP, where she drives the live video and social media strategy for small- and midsize enterprise.

#11: Twitter Becomes a Content Destination

Brian Peters

My prediction for Twitter in 2017 is that we’ll see the rebound of this fantastic platform from 2016, which was filled with speculation. Fueling that growth will be the continued rise in content consumption directly within the Twitter platform, a focus on improving the Twitter feed algorithm, and marketers winning with quality over quantity.

We’ve already seen some of this come to life when Twitter reached a live streaming deal for 10 games with the NFL. Twitter also made a great move to allow people and brands to go live directly within the app, without having to download Periscope separately.

All of this leads up to Twitter becoming a content destination, rather than a means to an end.

Twitter becomes a content destination.

Marketers can adapt by first understanding that Twitter is no longer a platform used solely for driving traffic to an external blog or website. We’ve seen brands and companies experience a steady decline in organic traffic from Twitter over the last several months, leaving many wondering if they should continue to use the platform. Or they continue to implement the same Twitter marketing strategies that worked 2 or 3 years ago.

Marketers who apply a multi-pronged approach, treating Twitter as a content destination, will keep their audience coming back for more.

This approach includes uploading native video content, live streaming, sharing images, photos, infographics, charts, data, GIFs, and text-only tweets in addition to tweets with links to your website. In other words, a focus on quality and increasing your organic reach, not simply the quantity of tweets sent, is a great way for marketers to adapt to this new age of Twitter marketing.

Brian Peters is the social media manager at Buffer and a host of The Science of Social Media podcast.

#12: LinkedIn, Twitter and Snapchat Focus on Live Video Across the Board

John Kapos

In 2017, I look for LinkedIn to become more Facebook-like, moving away from its professional look. The platform will make it easier to create content for the people you are connected with, and will look at integrating some form of live stream ability

Twitter will also invest further into live video. They’ll pour more money into Periscope by adding VR and 360 to the live stream app. I think a purchase of Twitter is then likely.

Along the same lines, Snapchat will either purchase or build a live stream arm into its platform, and will possibly buy GoPro or the Hype app. As more small brick and mortar businesses see they can use Snapchat to get more foot traffic into their store, they’ll start using it more.

John Kapos is creator at and owner of Perfection Chocolates in Australia. Known online as Chocolate Johnny, he’s very active on Periscope, Facebook, Instagram, Snapchat, and Twitter.

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What do you think? Which of these predictions is most interesting to you? How will you change your marketing plans to adjust for these changes when and if they arrive? Please share your thoughts in the comments below.

Originally Posted: http://www.socialmediaexaminer.com/12-social-media-marketing-predictions-for-2017-from-pros/