Category Archives: Brand Management

Getting Started with WordPress Plugins

 

Getting Started with WordPress Plugins

By: Michelle S. Loyd

Ms. Loyd Writes, Content Marketing, Social Media Marketing,

If you are a new WordPress user or simply looking to add more functionality to your website, then this is the article for you! This article walks you through the basic steps of installing and activating a WordPress plugin on your self-hosted WordPress website.

Keep reading to learn the basics of how to get started with using WordPress plugins.

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WordPress Plugins Defined

A WordPress plugin is an independently operating software package that is able to “plug in” to your website. The purpose of a WordPress plugin is to add or take away functionalities from your self-hosted WordPress website.

For example, if you are creating a website and would like to add e-commerce functionality or a shopping cart, you can install a plugin like WooCommerce, Ecwid or Shopify to turn your website into a fully functioning online store!

Using WordPress plugins is as easy as adding apps to your phone. There are no special coding skills required to install and activate a plugin.

There are thousands of free and premium plugins available to add functionality to your website.

Examples of plugins that can be added to improve the function of your business website: 

  • Shopping Carts 

  • Forums 

  • Membership Options 

  • CRM Software 

  • Analytics 

  • Social Media 

Step-by-Step Instructions for Installing and Activating a Plugin 

1) Locate the desired plugin by completing a search within the WordPress platform under the “Plugins” tab.

2) Once you find the plugin that meets your needs, install the plugin and wait for it to finish downloading. Once the plugin has installed you will then see the option to “activate” the plugin.

3) After you’ve activated the plugin, the next step is to customize the plugin settings.

4) Now that you’ve customized your plugin to meet your website’s needs, now you’re ready to begin using your new plugin to add or remove functionality from your site.

***In order to begin customizing your plugin settings, you will need to locate the plugin by name on the WordPress dashboard or in the Plugins list where all of your plugins are saved.

How to Use Your New WordPress Plugin

If you aren’t sure how to use your new plugin you can refer to the “documentation” section that is included with all plugins that link to instructions, faqs, and directly to the plugin developer.

It’s that simple!

Now that you understand the basics of how to locate, install, activate, and configure a WordPress plugin, you’re on your way to creating a dynamically functioning website that is uniquely your own.

Have questions about this article or need help with creating compelling content for your WordPress website? 

 

Contact Ms. Loyd Writes today to learn about affordable writing, marketing, and optimization services for your WordPress powered website! 

-Happy Marketing! 

Ms. Loyd Writes 

WordPress.com

UpWork Article on How Freelancers are Becoming Key Players in Business Success

Freelancers are becoming a key component in getting businesses over the hump. Whether that be filling in for staffing needs, providing consulting or copywriting services, the value of today’s Freelancer is definitely on the rise.

Read the article below from UpWork to learn more about how today’s Freelancers are becoming key players in business success.

www.upwork.com/hiring/startup/freelancers-not-small-projects/

5 Tips for Choosing the Right Content for Your Business

Have you developed an amazing product or service and now you’re wondering how to share it with the world?

It sounds like you’re ready to create awesome content to reach your target audience and customers.

You may be looking for the right words to say or the perfect tone to convey your excitement in sharing your new business.


Tip #1: Identify Your Target Audience 


When you initially developed your product or service you had a specific or ideal customer in mind.

customer-target-audience-50644673.jpg

The people that are most likely to buy your goods and services are your Target Audience.

The best way to reach your target audience is to learn who they are and where they are online.

Is your audience on Facebook, Twitter, or LinkedIn?

Find out where they’re hanging out online and what their real interests and pain points are so that you can solve them.

How To Identity Your Target Audience:

  • They need to buy the goods or services that you offer
  • They are actively looking for a similar product or service to purchase
  • They have reached the Decision making stage in the Buyers  Journey
  • Your product or service meets their needs and is able to solve a problem for them

So now that you know who they are, and where they are, how do you reach them?


Tip #2: Reach your Target Audience with Authentic Content.


It is that simple.

One mistake that many startups and new businesses make is improper audience targeting or saturating company websites and social media pages with content that either isn’t tailored to their target audience, or is reaching the wrong audience entirely.

If  you have stellar ideas, products, and services yet your business seems to be at a standstill, you may want to consider investing in a Content  or Social Media Audit to see exactly what your brand is saying or appears to be saying in the online world.


Tip #3: Research your Target Audience to see What Types of Content That They Have Responded Well To In The Past.


The segment of your audience that has reached the decision making stage of the buyers journey is ready make the decision to choose to do business with you based on the fact that they enough information to know that your business can effectively meet their needs at a fair cost for the goods and services provided.

HubSpot Marketing
ttps://eloquentcontent.files.wordpress.com/2018/04/the-buyers-journey.png” alt=”The Buyers Journey .png” width=”808″ height=”554″ /> Source: [/caption]Customers that have reached the Decision

Customers that have reached the Decision Making phase of the Buyers Journey  have recognized that they have a need, they’ve researched options to meet their needs, and they are fully ready to invest in the purchase of goods or services to resolve their current pain point.


Tip #4: Every Person That Comes Across Your Content is NOT Your Customer. 


Your customer is a member of your target audience that has passed the Consideration Stage in the buyers journey and is ready to make the decision of  “where” to buy.

Anyone who does not fit the criteria above that shown in the Identifying  Your Target Audience  is not your customer.

They aren’t interested in the goods or services that you offer, or simpy don’t need them.

The bottom line is marketing or targeting content to customers who aren’t in your target audience demographic is a good way to waste time and your marketing budget.

Focus on the segment of your target audience that actually has the potential to convert.


Tip# 5: Create a Content Strategy  that Focuses on Building Relationships with your Target Audience. 


You’ve identified your target audience, you’ve determined what content will work best for them, now it’s time to put your content plan into action by creating a content strategy that focuses on building relationships with your target audience.

Share and create content that focuses on solving your audience pain points and making their daily lives easier. Create compelling content that will keep your audience coming back for more.

Become their trusted resource and back that up with providing top notch goods, services, and customer services.

By following these tips you’re sure to see an improvement in your content marketing, sales, and customer satisfaction.

Looking to get started with content marketing or copywriting for your business?

Contact Ms.LoydWrites for a free quote and 15 minute consult to get started today!

Social Media Marketing – How to Stop Wasting Time and Money (So You Can Reach the Right Customers)

Have you been wondering if your social media marketing strategy is really working?
Or, have you been running around in circles chasing after the infamous Social Media ROI?
If you’re starting to feel like this guy when you’re working on developing your social media marketing strategy – keep reading.

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In the digital marketing world of likes, follows, engagements, posts, and tweets it’s very easy to get lost in the shuffle and lose sight of what your social media marketing goals were in the first place.
I’m going to help you clear that up so you can improve your marketing strategy by using the data that you already have.
Social media marketing provides you with invaluable information about your customers and their preferences that your business can use to develop a more targeted strategy.
The information that your business can learn from measuring and analyzing relevant social media data and behaviors is something that you would have had to spend hundreds, if not thousands of dollars to access prior to the new age of digital marketing.
Marketing on most networks is even actually free!
At least to start. As your business begins to scale, you will also need to scale your marketing strategy. However, starting out with free marketing and free analytics is actually pretty awesome!
It doesn’t get much better than that folks.
Now before we move on, I’m going to let you in one of social media marketing’s little-known secrets.
(This is social media marketing Gold that I’m sharing here.)

Marketers, pay attention, this one is for you especially:
Social Media Marketing is about more than just accumulating a collection of likes and follows from your customers.
 -Ms.Loyd 

If you’re only using social media marketing to accumulate likes and follows and not reviewing your metrics and analytics, then you’re wasting your time – and money.
Reviewing your social media marketing metrics gives you an indirect view into how your customers really feel about your business, products, services, and your brand as a whole.
Taking the time to review your social media analytics in depth can give you a gigantic picture and help you to hone your marketing efforts.
Proper use of social media metrics can help your brand to develop a strategy that will produce results and stop wasting time and money on marketing strategies that just aren’t working.

What Can You Learn from Tracking Your Social Media Analytics?
At first glance, these small tidbits of data may not seem to mean much, especially individually – but when combined, these analytics can provide you with a total view of the 5 W’s.
Who your customers are
What they’re interests are
Where they are located
When they are online
Why they are interested in your business (or not)

The Ultimate Social Media ROI = INSIGHT INTO CUSTOMER BEHAVIORS 
If you’re tracking your social media metrics and analytics correctly, this is what you should end up with:
A global overview of your social media metrics and analytics provides you with a wealth of marketing data that goes beyond the typical definition of social media marketing ROI.
Audience Demographics: occupation, gender, net worth, along with other preferences and interests.
Target market indicators – Are you reaching your target audience?
Location: tells you where your primary audience is interacting with you from whether it be local, national, or international standpoint.
 Brand performance indicator -Where is your brand is getting the most traction?
Income Brackets: provides your business an overview of the income categories that your customers fall into.
Buying power indicator – should you raise or lower your prices?

You’ll Never look at social media analytics the same way again.

Stop wasting your marketing efforts and budget, contact Ms.LoydWrites today to get started with a personalized marketing strategy for your brand!
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Honor Your Creativity

 

Ms. Loyd Writes: On Creativity 

The most important thing to remember about creativity is that it’s a gift. You have to honor it. When creativity strikes, you have to stop everything and do something about it. You have to stop right then and there before you lose sight of that creative spark, or become distracted by life, Yet again.

Honor Your Creativity 

-Ms. Loyd

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