Have you been wondering why you’re haven’t been getting enough traction on your website and social media profiles?
The culprit is most that your brand has been disorganized in your approach to how you’re “doing” social.
I’ve put together a few tips below to help you step up your digital marketing game!
1) Clean Up Your Feed
Your social media profiles are the welcome mat for your brand. Viewing your profiles is most likely going to be the first introduction to your business that anyone sees.
Keep in mind that first impressions are everything, so what someone sees on your social profiles may make or break your brand before they even make it to your website to do business with you.
>Regularly check your feed for old posts, typos, offensive content and anything that makes your feed look uninviting to visitors.
2) “Be” Social
Having a clean timeline is only the first step. The key component in social media is being social. Are you actually engaging with your followers?
Interact with your followers. Ask and answer questions and keep your social profiles interesting and inviting.
Engage with your followers let them know that they matter to you. They could have chosen to follow a million other brands. They chose yours.
Don’t disappoint them!
3) Provide Great (Relevant) Content
Provide relevant and accurate information. There’s plenty of fake news out there. Provide your followers with great and accurate content that they can actually verify and trust.
>Providing good information goes a long way toward letting your followers know that they matter.
4) Review Your Analytics
Most of the social platforms provide built in analytics tools. (Some are more accurate than others.) Make sure that you are reviewing your analytics so that you’re reaching the right customers.
Analytics will tell you everything that you need to know about how your content is performing and give you the overall sentiment of how people are really feeling about your brand.
It’s definitely worth the extra effort to build long lasting and correct relationships with your customers.
Now that you have a few tips on how to reach your customers, try implementing these strategies into your digital marketing plan and let me know how it goes.
Key Points To Remember:
Clean Up Your Feed
Engage, Engage, Engage
Review Your Analytics
If you need help implementing these strategies or telling your brand story, schedule an appointment with Ms. Loyd Writes to get started today!
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