How to Hire a Freelance Writer

How to Hire A Freelance Writer

By: Michelle S. Loyd

Original article posted on msloydwrites.com

Are you looking to hire a freelance writer and have questions about how to get started?

The following article provides information on how to hire a freelance writer including industry standards and how much you can expect to pay for your writing projects.

Keep reading to learn how to hire a freelance writer (and how much you should be paying for their services.)

Freelance Writing Services 

Freelancer Writers are independent professionals who specialize in writing and researching content for their clients. Freelance writing services include research, writing, editing, adding content to CMS platforms like WordPress or any other services that the freelancer and client agree on.

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Freelance writing rates vary by experience and writing quality, so if you’re a client that is looking for quality content, you can expect to pay more for the benefit of having professionally written content.

ClearVoice published a 2018 research study that provides in-depth information based on industry research that tells you how much Freelance Writers should be paid based on experience and professional quality of their writing.

Take a look at some of the results from the ClearVoice study here. 

According to the ClearVoice study, freelance writing rates can vary drastically depending on several factors including years of experience and professionally published content.

How much freelancers charge by experience level via ClearVoice

Freelance writing is one area where gender bias is in favor of female writers who outrank their male counterparts when it comes to landing and commanding higher rates for freelance writing work.

Freelance Writing Content Types

  • Blog Posts
  • Email Newsletters
  • Social Media Content
  • Research Papers
  • E-Books
  • Books
  • Other
  • Website Copy

How to Hire A Freelance Writer

Freelance Writing, Content Marketing, Technical Writing, Ms. Loyd Writes

You can find professional freelance writers by browsing popular freelance marketplace sites like Upwork and Fiverr. These freelance-friendly sites have thousands of writers from you to choose from. You can see freelance writer performance ratings and reviews on these sites to help you choose the best writer for your project needs.

Once you’ve chosen a freelancer for your project, negotiate the rate for your project by piece, by word, or by completed project. If you’re not sure how much you should be charged consult the Freelance Writing Survey that provides an industry average for freelance writing rates.

Once you’ve agreed on terms with your freelancer, provide specific guidelines for your content including:

  • Deadlines
  • Content Tone
  • Audience
  • Content Goals
  • Word Count
  • SEO
  • Related Links
  • Content Examples
  • Customized Guidelines

Providing clear guidelines to your freelance writer at the beginning of your project will assure project success and prevent any delays or issues in receiving your content by the deadline.

Hire Ms. Loyd Writes for Your Professional Writing Projects

Ms. Loyd Writes provides freelance writing services with an emphasis on technical writing. If you’re looking to hire a professional writer for your next content project, contact Ms. Loyd Writes today for a customized content quote!

 


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Related Content: How to Hire a Freelance Writer


 

2018 Survey Results: How Much Should I Pay a Freelance Writer

If you’re a Freelance Writer or a client looking to hire a freelancer, this infographic will give you the inside scoop on how much you can expect to pay as a client or to be paid as a freelancer.

Keep reading to learn how much Freelance Writers actually earn.

pexels-photo-439227

2018 Survey Results: How Much Should I Pay a Freelance Writer? [Infographic]
https://www.clearvoice.com/blog/how-much-to-pay-a-freelance-writer/
via ClearVoice
#Freelance #writing #career #tips

If you’re interested in learning more freelance writing tips follow Ms. Loyd Writes on social media.


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Do-it-Yourself Marketing for Independent Marketers, Brands, and Startups 

Business to Business Marketing, B2B, Marketing School, Ms. Loyd Writes
Do-it-Yourself Marketing for Brands
mlw-gif   ARE YOU READY TO STEP YOUR MARKETING GAME UP?

Register for: Do-it-Yourself Marketing for Independent Marketers, Brands, and Startups (Marketing Series)

Starting August 20th, 2018.

This Exclusive series is for Independent Marketers, Startups, and Brands to learn how to create killer digital marketing campaigns and to learn a few savvy marketing tips and tricks that are sure to take your marketing to the next level!!

This (6) Part Series teaches you key Digital Marketing skills and strategy at your own pace online. In addition to the learning series take advantage of the included Live Q/A Sessions to discuss course materials and chat with other marketers and Ms. Loyd Writes.

Included Content:

Do-it-Yourself Marketing for Independent Marketers, Brands, and Startups

  • How to Create A Killer Marketing Strategy 
  • How to Clean Up Your Instagram Feed 
  • Startup Marketing 
  • Marketing Strategy 101
  • Digital Marketing for Dummies 
  • Digital Marketing Tips, Tricks, and Hacks 

(**Bonus Content: How to Create A Custom Branded GIF)

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Get Ready to Step Your Marketing Game Up!

4 (Easy) Ways For B2B Marketers to Step Up Your Digital Marketing Game

Have you been wondering why you’re haven’t been getting enough traction on your website and social media profiles?

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The culprit is most that your brand has been disorganized in your approach to how you’re “doing” social.


No Worries!


I’ve put together a few tips below to help you step up your digital marketing game!


1) Clean Up Your Feed

Your social media profiles are the welcome mat for your brand. Viewing your profiles is most likely going to be the first introduction to your business that anyone sees.

jetty feet sign wooden
Photo by Mabel Amber on Pexels.com

Keep in mind that first impressions are everything, so what someone sees on your social profiles may make or break your brand before they even make it to your website to do business with you.

>Regularly check your feed for old posts, typos, offensive content and anything that makes your feed look uninviting to visitors.


2) “Be” Social

 

Having a clean timeline is only the first step. The key component in social media is being social. Are you actually engaging with your followers?

two man and two woman standing on green grass field
Photo by rawpixel.com on Pexels.com

Interact with your followers. Ask and answer questions and keep your social profiles interesting and inviting.

Engage with your followers let them know that they matter to you. They could have chosen to follow a million other brands. They chose yours.

Don’t disappoint them!


3) Provide Great (Relevant) Content

Provide relevant and accurate information. There’s plenty of fake news out there. Provide your followers with great and accurate content that they can actually verify and trust.

>Providing good information goes a long way toward letting your followers know that they matter.


4) Review Your Analyticsimage

Most of the social platforms provide built in analytics tools. (Some are more accurate than others.) Make sure that you are reviewing your analytics so that you’re reaching the right customers.

Analytics will tell you everything that you need to know about how your content is performing and give you the overall sentiment of how people are really feeling about your brand.

It’s definitely worth the extra effort to build long lasting and correct relationships with your customers.

Now that you have a few tips on how to reach your customers, try implementing these strategies into your digital marketing plan and let me know how it goes.


Key Points To Remember: pexels-photo-209678

Clean Up Your Feed

Engage, Engage, Engage

Review Your Analytics

 

 


If you need help implementing these strategies or telling your brand story, schedule an appointment with Ms. Loyd Writes to get started today!

-Happy Marketing!

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(5) Tips For Enhancing Your Digital Marketing Strategy 

Getting ready to prepare for your first or your next marketing campaign?

You’re in luck. The following article provides tips, tricks, and advice on how to get prepared for your next marketing campaign.

Tip #1: Prepare Your Budget 

Get started with the bare bones of your marketing campaign by determining how much you can actually afford to spend on your campaign.

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Once you’ve figured out how much you can afford to spend on your campaign you can move on to the next step and decide where your marketing budget dollars will be best spent.


Tip #2: Choose Your Channels

Where does your target customer hang out online? Are they on Social Media sites such as Twitter, LinkedIn or Facebook? Professional or B2B audiences are more likely to be found on Social Media sites like Twitter or LinkedIn.

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When choosing your marketing channel make sure that you're choosing the appropriate channel for your intended audience. 

Tip #3: Set Realistic Goals

Many marketers make the mistake of assuming that their marketing efforts aren’t paying off because they aren’t immediately seeing the results that they expected. This is often due to having set unrealistic goals in the first place.

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An important question to ask yourself and your team when preparing for your next marketing campaign is:

Are you setting realistic standards that you can actually reach and measure the progress of?

If not, learn how to set measurable goals that you can periodically review to make sure that you’re staying on track with your marketing goals.

If so, you’re on the right track already. Keep up the good work!

Tip #4 Be Patient

Learning to have patience and trusting in the marketing process is a critical component of developing a successful campaign strategy. There are many factors that go into creating a booming campaign and along with those factors there is only one constant, change.

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In order to develop the best campaign strategy for your brand, you have to find the recipe that encompasses the right blend or flavor that your brand represents.

In the case where A/B testing and similar marketing tools may be in use, learning patience is paramount.

Remember the story of the tortoise and the hare?

Slow and steady wins the race. As long as you are making measurable progress, even if it is slower than you would like then you’re on the right track!

Even if you were to only write one page per day…in 365 days, you’ll have a book.

Tip #5: Learn to Understand Your Analytics
These days almost all social media platforms and other digital marketing platforms provide detailed analytics to let you know how well your campaigns are performing and where adjustments need to be made.

rawpixel-579221-unsplash

It is critical for marketers to understand what the data and analytics actually mean related to marketing strategy. Learning to understand your analytics will provide insight into marketing campaign success, customer buying behavior, ROI and Ad Spend and will save you time and money in the long run.

Choose one network or platform at a time and learn the ins and outs of the analytics and what they may mean for the success or failure of your marketing strategy. 


If you’re serious about improving your marketing strategy, consider adding one or two of the tips and tricks above to your marketing toolbox.
Feel free to share your results below.

Happy Marketing!

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Digital Marketing Terms Demystified

sexy-woman-wearing-carnival-mask-47165765 The world of Marketing is fast paced, ever changing and interesting. The following is a list of commonly used marketing terms that may come in handy for marketers when you’re planning your next campaign.

Keep reading for a refresher on terms that you may know or an introduction to new marketing related terms.


Analytics: Discovering meaningful patterns of data and translating them into useful information or strategies.

What it’s for: Analytics help businesses and marketers know if their current marketing strategy is effective or needs to be updated based on the data analyzed here.

B2B = Business to Business:  A business marketing of goods or services to other operating businesses.

What it’s for: Businesses often need to buy and sell goods and services from other businesses. This marketing strategy is designed to promote these services.

B2C = Business to Customer : Focuses on marketing goods and services to everyday consumers.

What it’s for: This is the advertising strategy that most of us are familiar with where businesses market their goods and services directly to consumers or the general public.

content-strategy-51750269

Content: Information that is created to share for the purposes of reading, viewing, or engaging with to provide incentive to learn more about a product or service that is offered.

What it’s for: Content is designed to deliver a message to consumers and businesses about the current state of affairs or offerings of a business in order to make buying or business decisions.

Conversion Rate: The percentage of customers who take a desired action on a webpage.

What it’s for: This is a key number that is determined by the Analytics mentioned above. Businesses use this rate to determine if their current marketing strategy is creating the desired results on the right pathway to reaching business goals.


Digital Marketing: Advertising products and services to customers using Digital Media Channels

What it’s for: Digital Marketing takes traditional advertising to the digital world. Businesses are now able to communicate directly with customers through digital means such as: Computers, Laptops, Mobile Devices, Tablets and other electronic means.

Marketing: Promoting or selling products and services including market research and advertising
marketing-blue-marker-30541471Social Media Marketing: Advertising products and services to customers using Social Media Channels.

Inbound Marketing: Focuses on the customer journey and providing information that the customer can access on their own and learn from.

Outbound Marketing: Actively seeking out customers to contact and provide information to them regarding a product or service.

Strategy: A written plan and set of actions that are created and followed to achieve a desired result such as new customers, increased conversions, brand awareness.

In upcoming articles we’ll be taking a look at more Demystifying more Digital Marketing Terms and focusing on how marketing education can improve your overall marketing efforts.

Stay Tuned!

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Have You Heard


 

 

Digital Marketing Secrets Uncovered

We used to gather around the television to hear the latest news about what was going on in our world. Those days are behind us and now it’s more common to check our iPads, laptops, and smart phones for everything from the latest news to organizing our shopping lists.

Welcome to the world of Digital Media.

At some point some smart marketer realized that there was an advantage to using digital methods to communicate with new customers and to attract new business.

This is where Digital Marketing began.

This article takes a brief look at some digital marketing basics to uncover the secrets behind this hands off marketing method.

So what exactly is Digital Marketing anyway?


Digital Marketing is a form of advertising to customers using various forms of digital media.


 

Simply stated, the marketing materials that we used to see on tv, computers, or hear about on the radio are now available at our fingertips via the use of smart phones and other mobile devices.

smart-home-device-home-control-38587005.jpg

The ultimate goal of Digital Marketing is to educate current and prospective customers or partners about what your brand has to offer them and why they should do business with you.

Some of the most commonly used channels for digital marketing are: Social Media Marketing, Email Marketing, Business Blogs, and Mobile Advertising.


Let’s take a look at some of the most commonly used digital marketing channels and the secrets behind their success!


social-media-marketing-22070320.jpg

Social Media Channels: Communicate important updates about your brand including Grand Openings, Sales, and other beneficial to  customers, potential customers, and partners.


attractive-young-sexy-woman-is-announcing-telling-a-secret-shouting-or-yelling-advertising-poster-comic-woman-gossip-girl-67031948.jpgSocial Media Success Secret: Many savvy businesses are providing customer service online reducing volume in call centers as more than 50% of social media users advise that they prefer to receive customer service via social media.

Popular Channels: Facebook, Twitter, LinkedIn


email-marketing-48795775

Email Marketing: Keep customers informed while building long term relationships. Subscribers can opt in to receive content at their leisure regarding the latest business buzz. Create Newletters, Email campaigns and other materials to communicate directly with your audience in their inbox.


woman-gossip-20275970.jpgEmail Success Secret: Emails are more likely to be read than any other digital media as they have a longer lifespan while remaining in the recipient inbox.

Popular Email Marketing Platforms: MailChimp, Zoho Mail, HubSpot


shocked-business-woman-sitting-in-front-of-laptop-computer-49549881

Business Websites and Blogs : Create an informative and engaging website that provides all of the information that your customers or partners will need to answering important questions about your business to aid in buying decisions and increase conversions.


pop-art-girl-with-thought-bubble-party-invitation-birthday-card-hollywood-movie-star-com-gossip-girl-red-cheeks-71610341.jpg

Blog Success Secret: Customers are more likely to do business with a brand that they can trust. The more authentic, the better.

Popular Business Blogs: Starbucks, HubSpot, Wendy’s



Benefits of Using Digital Marketing

Unlimited Reach allows for businesses communicate customers and clients where they are. Digital Marketing eliminates the need to reach out to your customers at only a specific time and place.

Customers can be reached at a time that works best for their schedule such as when they logon to their computers or mobile devices to shop or catch up on the latest news.

Unlimited Prospects with the click of a button businesses can reach millions of potential prospects worldwide. This global reach  removes  the limits of traditional print or television based marketing that may only reach a specific geographical audience.


With the unlimited potential to reach virtually any customer at virtually any time and place, there is no wonder why digital marketing has become marketing’s new normal.

Digital Marketing is fast, inexpensive and sometimes free in most cases. There are unlimited paid and free marketing tools available that allow for marketers to see the results of their marketing efforts in real time.

fast-business-30066481.jpg

If you’re interested in learning more about the secrets behind digital marketing, subscribe to the Ms. Loyd Writes Blog for updates.

Next up: Digital Marketing Terms for Dummies

 

5 Tips for Choosing the Right Content for Your Business

Have you developed an amazing product or service and now you’re wondering how to share it with the world?

It sounds like you’re ready to create awesome content to reach your target audience and customers.

You may be looking for the right words to say or the perfect tone to convey your excitement in sharing your new business.


Tip #1: Identify Your Target Audience 


When you initially developed your product or service you had a specific or ideal customer in mind.

customer-target-audience-50644673.jpg

The people that are most likely to buy your goods and services are your Target Audience.

The best way to reach your target audience is to learn who they are and where they are online.

Is your audience on Facebook, Twitter, or LinkedIn?

Find out where they’re hanging out online and what their real interests and pain points are so that you can solve them.

How To Identity Your Target Audience:

  • They need to buy the goods or services that you offer
  • They are actively looking for a similar product or service to purchase
  • They have reached the Decision making stage in the Buyers  Journey
  • Your product or service meets their needs and is able to solve a problem for them

So now that you know who they are, and where they are, how do you reach them?


Tip #2: Reach your Target Audience with Authentic Content.


It is that simple.

One mistake that many startups and new businesses make is improper audience targeting or saturating company websites and social media pages with content that either isn’t tailored to their target audience, or is reaching the wrong audience entirely.

If  you have stellar ideas, products, and services yet your business seems to be at a standstill, you may want to consider investing in a Content  or Social Media Audit to see exactly what your brand is saying or appears to be saying in the online world.


Tip #3: Research your Target Audience to see What Types of Content That They Have Responded Well To In The Past.


The segment of your audience that has reached the decision making stage of the buyers journey is ready make the decision to choose to do business with you based on the fact that they enough information to know that your business can effectively meet their needs at a fair cost for the goods and services provided.

HubSpot Marketing
ttps://eloquentcontent.files.wordpress.com/2018/04/the-buyers-journey.png” alt=”The Buyers Journey .png” width=”808″ height=”554″ /> Source: [/caption]Customers that have reached the Decision

Customers that have reached the Decision Making phase of the Buyers Journey  have recognized that they have a need, they’ve researched options to meet their needs, and they are fully ready to invest in the purchase of goods or services to resolve their current pain point.


Tip #4: Every Person That Comes Across Your Content is NOT Your Customer. 


Your customer is a member of your target audience that has passed the Consideration Stage in the buyers journey and is ready to make the decision of  “where” to buy.

Anyone who does not fit the criteria above that shown in the Identifying  Your Target Audience  is not your customer.

They aren’t interested in the goods or services that you offer, or simpy don’t need them.

The bottom line is marketing or targeting content to customers who aren’t in your target audience demographic is a good way to waste time and your marketing budget.

Focus on the segment of your target audience that actually has the potential to convert.


Tip# 5: Create a Content Strategy  that Focuses on Building Relationships with your Target Audience. 


You’ve identified your target audience, you’ve determined what content will work best for them, now it’s time to put your content plan into action by creating a content strategy that focuses on building relationships with your target audience.

Share and create content that focuses on solving your audience pain points and making their daily lives easier. Create compelling content that will keep your audience coming back for more.

Become their trusted resource and back that up with providing top notch goods, services, and customer services.

By following these tips you’re sure to see an improvement in your content marketing, sales, and customer satisfaction.

Looking to get started with content marketing or copywriting for your business?

Contact Ms.LoydWrites for a free quote and 15 minute consult to get started today!

40 Ways To Repurpose Your Blog Content (and why you should)

Optinmonster takes an in depth look at 40 creative ways to repurpose your Blog content:

Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. In this article, we’ll share 40 ways to get more mileage out of your blog posts by repurposing them.

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage more web visitors to convert. The problem is, creating content takes time and effort.

But what if your best content could go to work for you, again and again, without your having to create anything new?

Repurposing your blog content is taking a post that you’ve already written and re-packaging it so that it does double duty. This allows you to:

  • Reach more potential customers
  • Get more organic search engine traffic
  • Stop stressing over what to write about
  • Devote more time towards making sales

These are big benefits that you can’t afford to ignore. If you are not repurposing your content, you are missing out on a huge opportunity for your business.

Now that you know why you should be doing it, let’s look at 40 different ways to repurpose your blog posts…

Syndicate Your Posts

Content syndication networks allow you to get your blog posts in front of people who are reading other, related blog posts. All you have to do is pay a little money (usually you pay per click), and your posts will be suggested as “Recommended Reading” or “Related Posts” on other blogs.

These links will usually not count toward SEO, but they will drive traffic to your site.

Here’s an example of a “Promoted Stories” section below a blog post on CNN:

Syndicated Posts Example

Different content syndication networks include:

1. Outbrain

Outbrain is a pretty popular option, used on sites like CNN.

Outbrain

2. Zemanta

Zemanta gives you control over the image and title you want to use.

Zemanta

3. Taboola

Taboola gets your blog posts in front of a huge audience, a lot like Outbrain.

Taboola

4. SimpleReach

SimpleReach determines which posts are most likely to be shared, and then promotes those.

SimpleReach

5. ARC

ARC works by sending your content across various social media, blogs and other sites.

ARC

6. LinkWithin

LinkWithin is a widget for showing related posts with a thumbnail image. In the near future, they say they will be releasing revenue sharing features.

LinkWithin

7. PR Newswire

PR Newswire gives you access to various content syndication channels, social media networks, and more to help you reach your target audience.

PR Newswire

8. ZergNet

ZergNet promotes your posts on relevant sites, and is used by big companies like AOL and MTV.

ZergNet

Republish Your Posts

There are a number of sites which will allow you to republish your old blog posts, getting them in front of a larger audience.

To republish your old posts, simply sign up for an account with one of these sites, copy and paste your article, and hit “publish”. How easy is that?

Here are some places for you to republish old blog posts:

9. Medium

Medium allows you to republish your blog posts and get them to a wider audience, almost like a social media platform, but for blog posts. Setting up an account is free and easy– you can even sign up with your Twitter, Facebook, or Google account.

Medium Publish

10. Reddit

Reddit is an extremely popular page, offering user-generated news links where users can vote to promote stories to the front page.

reddit

11. Growth Hackers

GrowthHackers is a site that allows you to promote content related to startup marketing (“growth hacking”). All you have to do to promote your post is submit its URL.

Growth Hackers

12. Hacker News

Hacker News is like Reddit for programmers and entrepreneurs. If your content is about computer science or entrepreneurship, it will be perfect for Hacker News.

Hacker News

13. BizSugar

BizSugar is for small business news and tips. Republished posts are categorized into different topics, such as finance, technology, startups, and marketing.

BizSugar

14. Social Media Today

Social Media today allows you to either manually submit your content or automatically submit your content via your RSS feed. The editors select the very best content to be featured on their homepage.

Social Media Today

15. Inbound

If your content is related to inbound marketing, Inbound is a great place for your posts to get more exposure. Just make sure you read their guidelines thoroughly.

inbound

16. Examiner

Examiner is a lot like Medium, except that you will have to apply to get an account.

Examiner

17. Blokube

If your content is for other bloggers, Blokube is a perfect place to share it.

Blokube

18. Business 2 Community

Business 2 Community is great if your content falls under marketing, business, finance, entertainment, technology, or news.

Business 2 Community

Use Snippets for Social Media Posts

A genius way to repurpose your content is by taking a tiny snippet or a small excerpt of your blog post and turning that into a social media post.

The idea here is to build your brand by adding value to your social media profiles, so linking to your blog post is optional. Do include an image wherever possible to make your posts really stand out.

19. Facebook

Take our a small excerpt from your post and use that as your Facebook post.

Here’s an example from the Humans of Sackville Facebook Page:

Humans of Sackville

You can post in relevant Facebook groups as well as on your Facebook page.

20. Twitter

Take a small quote from your post and use that as your tweet.

21. Google+

Take a small excerpt from your blog post and use that as your Google+ post.

22. LinkedIn

Include an excerpt from your blog post and “publish a post”, or use “share an update” to share a small quote from your post.

23. Pinterest

Take the images from your post and pin them to relevant boards.

24. Quora

Search for a question related to your blog post, and copy and paste a section of your blog post as your answer.

Use a Different Medium

There are so many different mediums you can use to repurpose your blog posts, from images, to video, to audio… all you have to do is re-format the same content.

Here are some different mediums you can use to get more mileage on the same old blog content:

25. Infographics

Take the main points from your blog post and use an infographic maker like Piktochart or Venngage to create the graphic.

infographic(Infographic via QuickSprout.)26. Videos

Create a video on the same topic as your blog post and upload it to YouTube.

27. Emails

Use your best blog posts as a “welcome” autoresponder sequence, a newsletter, or an email course.

28. Downloadable PDF

Take the entire blog post and create a PDF out of it. Then you can use it as an opt-in bribe. Alternatively, you could take just the main points of your blog post and create a downloadable PDF checklist out of it.

29. Slide Deck

Create a slide deck out of your blog post and upload it to SlideShare.

SlideShare

30. Podcast

Simply read your blog post aloud, record it, and upload to iTunes and Stitcher.

31. Webinar

Use your blog post as the basis for your Keynote presentation, and then present it to a live online audience using Google Hangouts.

32. Online Course

Take your best blog posts on a specific topic, turn them into course materials, and upload them to Udemy or Teachable.

33. Live Streaming

Use your content as the outline for your Periscope or Blab presentation.

34. eBook

Use a collection of blog posts to create a downloadable eBook.

35. Physical Book

Use a service like Lulu to turn your blog posts into a physical book.

Publish Spin-Offs

Yet another way to repurpose your old posts is to use them as starting points for other posts. There are a few different ways to do this…

36. Publish an Update

If there is any new information to add, a clarification, or another update, you can publish a new blog post with a “refreshed” version of the same content.

Adele Performance Update(Via The Huffington Post.)37. Write a Case Study

Take the topic of your old article and find an example that illustrates your point. Highlight that example in a new blog post as a case study, and link to your old post in the new article. Case studies not only increase your traffic, but they give you a great boost in conversions as well.

Here’s an example of a case study that we did on how RazorSocial increased their conversions by 520% using content upgrades.

In fact, we’ve collected all of our case studies together into one big “Case Studies” category:

Case Study Example

38. Write an Expert Roundup

Again, taking the same topic of your old article, ask a bunch of experts to answer a brief question about it. Then publish all of their answers as a new post, linking to your old post in this new one.

39. Use Portions for New Posts

When you write on a topic that overlaps with one of your old articles, use some of the old content in the new content. For instance, if you are writing a tutorial on how to edit photos in Photoshop, and you already covered one of the steps in a previous blog post, copy and paste those steps and images into your new blog post.

40. Write a Guest Post

Take the main points of one of your previous articles and use that as inspiration for a guest post. In fact, some blogs will even allow you to republish your old article as-is.

While you’re guest posting, just make sure to avoid these 6 guest blogging mistakes.

Have any other favorite ways of repurposing blog content? Let us know in the comments!

Originally Posted: http://optinmonster.com/40-ways-to-repurpose-blog-content/

Active Subscribers Are Eligible for a Free Premium Upgrade!

Active Subscribers Are Eligible for a Free Premium Upgrade!

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***Free Premium Membership Upgrades Ends on May 31st.

Due to the exclusive nature of the content shared and potential for exponential business growth in our private moderated user community, we are officially becoming a paid subscription site!

As a courtesy to our loyal subscribers who’ve been with us since the beginning, we are giving you first dibs on one of 500 free premium subscriptions upgrades.

Premium Subscription upgrades will be limited to the first (500) confirmed subscribers to complete their user profiles and post an introduction in the forum.

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We currently have 642 active subscribers listed on our membership page.

Thanks, Guys! You Rock!!!

All registered msloydwrites.com subscribers will be receiving a copy of the email that contains this information within the next few days.

As a courtesy to loyal subscribers who’ve been with us since the beginning, we are giving you first dibs on one of 500 free premium subscriptions upgrades.
 


Priority I – Guaranteed Seating for all users who registered with Ms. Loyd Writes in 2018.
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***Once our community member count (with completed profiles) reaches 500. We will only be offering limited access to new members at 9.99 per month.
 
Ms. Loyd Writes Premium Membership Benefits
Engage with like-minded community professionals 24/7 in our new forums!

Learn new tricks and tools of the trade.
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Topics we will be covering in our community (2019)
Social Media Marketing – Not or Hot? 
What’s Trending in Social Media Marketing
Which Social Networks Should You Be Using
Which Social Networks Yield the Best Marketing Results

Writing Guidelines
The 5 Stages of the Writing Process for Professional Writers
Grammar Chat – How do “you say this word”?
Where to Find High-Paying Freelance Writing Gigs

Business Operations
Website Design
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User Experience Management
WordPress Administration
CRM Administration

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Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers) 

Follow @msloydwrites on Twitter for the latest updates and trends for professional writing + marketing professionals!

Zoho Social Product Review + Free Trial Hack! (for Professional Writers + Marketers)

(This post may contain paid and/or affiliate links and was originally posted at: msloydwrites.com. Please see our disclosure policy for further information. )


Introducing Zoho Social!

Zoho Social is a cloud-based social media scheduling platform that is definitely giving its competitors like Buffer and Hootsuite a run for their money. Zoho Social has been steadily making enhancements to their office suite software and they didn’t stop short with their social media scheduler.

The Zoho social media cloud-based scheduling software is designed for individuals and businesses of all sizes and is highly scalable to suit any business needs. The platform provides an at-a-glance format for managing popular social media platforms including Facebook, Twitter, LinkedIn, Instagram, and Google My Business.

The built-in content calendar makes scheduling and managing your social posts a breeze with the user-friendly interface.

For serious writers and marketers looking to give your social marketing campaigns a boost or grow your social following, the Zoho social platform is hard to beat.

Here’s what we’ll be discussing in this article: 

  • Features at-a-glance
  • Supported Social Media Channels
  • Extended Features and Benefits
  • Self-Help Support Options
  • Conclusion

Zoho Social Platform Features At-A-Glance  

  1. Social Media Publishing     
  2. Content Management
  3. Content Calendar
  4. Built-in-Analytics
  5. Custom Audience Targeting     
  6. Built-in Link Shortener
  7. Bulk Scheduling
  8. Repeat Posts
  9. Summary Reports
  10. Custom Reports
  11. Sentiment Analysis

*Some features are only available on the Premium plan that comes with the 15-day free trial or a paid subscription. 


Supported Social Media Channels

When you subscribe to Zoho Social you are immediately granted 15 days of free access to all of the features of the Professional Plan! The Professional Plan supports all of the features that we’re discussing here and is a great way for new users to test drive the full functionality of this marketer friendly platform.

Each individual and small business brand account has access to add up to six social profiles to their dashboard to create a brand. Agency and Enterprise brands have access to up to 20 social profiles. If you happen to manage more than one brand there is an option to create multiple brands within some plans.

Zoho Social. Product Review, @msloydwrites
Credit: Zoho Social

Facebook | LinkedIn Profile|LinkedIn Company Page|Instagram | Twitter | Google My Business 

Now that you have an idea of the basics that the Zoho Social platform has to offer, let’s dive deeper into the meat and potatoes of what this savvy scheduler has to offer by highlighting important aspects of the platform.


Zoho Social Extended Features + Benefits

100 Days Free! – Try out the Premium version that features all of the bells and whistles that the Zoho Social platform has to offer by completing reciprocal tasks like posting a product review on sites like G2 Crowd. I’ve personally used this feature myself and was rewarded with 30 days of premium scheduling from Zoho AND a 10.00 Starbucks gift card for my software review on G2 Crowd!

Dashboard – The user-friendly dashboard provides instant access to important social media statistics at a glance like follows, unfollows, mentions, audience growth, and engagement statistics. See how well your recent posts are doing by scrolling to the bottom of your dashboard for instant access.

Connections – Get to know your followers and engage with them on all of their social platforms using the built-in connections feature that provides valuable information for social media contacts and leads including active social platforms, follower counts, engagement rates, and more.

Referrals – The Zoho Social platform is a professional writer and marketers dreams with features that touch on all of the major important touchpoints and channels where you engage with your customers, followers, leads, and clients. The feature-packed platform also boasts a conversations section where you can directly engage with and respond to your audience’s comments and questions.  

Ease of Use – The absolute best feature of the Zoho Social platform is its ease of use. The most difficult part of using the software is actually entering all of your relevant social media accounts. Everything else is intuitive and visual. I’ve personally had zero issues with using the Zoho Platform.

Analytics – In-depth analytics are available for premium subscribers and free trial users that provide even more insights into your audience’s behavior and provides telling details on how and why people engage with your brand.

Cost – Zoho Social is not only one of the best social media scheduling platforms out there, but it also has plans to accommodate every budget. Zoho pricing plans range from free to enterprise and is sure to provide you with a cost-effective social media scheduling and management solution.

Zoho Social Price Plan Comparisons

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Integrations – Zoho Social integrates seamlessly with other apps including those within it’s own productivity suite. Zoho Desk, Zoho CRM

Customer Support – Not only is Zoho Social super easy to use and scalable, the platform also provides excellent options for customer support. I contacted Zoho Social support on two different occasions and received prompt e-mail responses and resolutions to my issues within 1 business day. Along with top-notch customer support, Zoho Social also offers several easy-to-understand options for self-help.

Take a look at this brief overview of the support channels that Zoho Social has to offer.


Zoho Social Self-Help Support Options

Online User Guide

Blog

Essential SMM Tips

FAQ’s

Product Demo’s

Webinars

Visit the Customer Support Portal 

https://www.zoho.com/social/help/



Special Features:

Instagram Publishing – Schedule and Publish Posts Directly to Instagram

SmartQ – Let Zoho Social Post Automatically When Your Audience is Most Active 

Audience Sentiment – Understand Your Followers Sentiment Toward Your Brand

Recent Followers – See Who Recently Followed Your Brand 

Recently Engaged  – Learn Who Engages With Your Brand The Most

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Conclusion

Along with the host of features and capabilities that I’ve listed here Zoho Social is one of the few social schedulers that offers direct publishing to Instagram. Yes, you read that correctly. Zoho Social allows you to create branded and scheduled posts and then publishes them directly to Instagram (without any additional hassle.)

If you know how hard it is to find a decent Instagram publisher then you also know that the direct Instagram feature alone is worth using the platform! Zoho Social packs a powerful punch with its affordable platform that offers flexible publishing at the times when your audience is most likely to be active with the patented CustomQ feature.

For business-savvy users, the ability to schedule and share posts directly to Google My Business via the Zoho Social platform is just what your campaigns need to skyrocket your marketing efforts and lead to greater exposure for your brand by getting found easier on Google.


The Verdict: Highly Recommend Zoho Social for Professional Writers + Marketers!


Ready to take grow your following and increase your social status online?

Sign Up for Your Free Trial of Zoho Social by Clicking Here! 


Happy Publishing! 

Follow @msloydwrites on Twitter for the latest updates and trends for professional writing + marketing professionals!

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5 Stages of the Writing Process (Every Writing Professional Should Know)

5 Stages of the Writing Process (Every Writing Professional Should Know)

By: @msloydwrites

This article outlines the 5 stages of the writing process for professional writers, business writers, and digital marketers.  Learn how the 5 stages of the writing process can help you improve the quality of your writing and how to use the stages to create compelling content that converts! 


 

 

 

 

 

 

 

 

 

Haven’t been lucky enough to find a free writing course online? No worries!

Take a look at some of the free resources that are available online for professional writers and marketers below.


Professional Writing Resources


Use the Writing Stages to Improve the Quality of Your Content!

This basic introduction to the 5 stages of the writing process will give you a condensed version of the important writing stages that professional writers use when creating new content. Use the 5 writing stages to improve the quality of your content both on and offline. 

Whether you are a self-taught professional just starting out or a highly trained writing professional that has been in the industry for years, all writing professionals can benefit from this quick introduction (or refresher) for these writing stages.

The following 5 writing stages apply regardless of your chosen writing style or genre.

Professional writers can make the process their own by adding or taking away components of the process until you find your own recipe.

In the meantime here are the basics to help you get started.

Introduction to The 5 Writing Stages for Professional Writers

Stage 1. Prewriting

During the Prewriting stage, you’ve been assigned to or have chosen a topic. Brainstorming begins in this stage where you begin thinking about who, what, where, how, and why in order to create your thesis statement.

A thesis statement is what sums up your writing that serves as a guide to tell your reader what the content is about. Once you’ve nailed down your thesis statement, the next stage of the writing process begins. Let’s move on to the drafting stage. 

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Stage 2. Drafting

During the drafting stage, you begin putting your ideas on paper in preparation for your final draft. You may have several drafts in between your first and final draft.

This stage of the writing process generally becomes shorter over time as you become familiar with the stages of the writing process. 

During stage two, you’ll be compiling your notes in order to create your first draft. (This is where the magic happens.) All of the planning and brainstorming that you’ve done during stage one has now been put to use. 


Drafting Tips from The Quick Studying Writing Guide:

  • Create a New Paragraph for Each Idea Developed While Brainstorming
  • Indent Each New Paragraph and Use Sub-Headers

Stage 3. Revising

Once you’ve completed your final draft it’s time to revise. During the revising stage, you will reorganize your content into a digestible and easy-to-follow format.

Add, move, and delete content as needed to make the reading process more enjoyable for your readers. Once you’ve revised your content and verified readability, it’s time to move on the next stage.


Stage 4. Editing

Edit by checking for spelling and grammatical errors and make changes that don’t interfere with the readability of your content. Read over your content and check for mistakes in grammar usage, spelling, sentence structure, capitalization, and punctuation.

Free online grammar tools like Grammarly combine writing, editing, and proofreading features into a portable app for today’s professional writers. Digital writing aids like Grammarly, The Hemingway App, and PaperRater make writing, editing, and proofreading a breeze for today’s writers. 


Stage 5. Publishing

Now that you’ve completed the first 4 stages of the writing process, you’re ready for the final stage! It’s time to publish your content. Publishing your content is much less complicated than it sounds.


Publishing, in a nutshell, = Submitting your content for public consumption or payment by posting your content directly or via a third party.


Now that you’ve learned more about the 5 stages of the writing process, you should feel more confident than ever when preparing to write your next book, article, blog post or novel. 

The writing process applies to all professional writing types regardless of genre. Like this post? Feel free to share with other writing and marketing professionals who will find this content useful!


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